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Broadcaster Video-on-Demand in Europe - statistics & facts

Thanks to the ability to watch programs on any device at any time and the constant availability of content, audiences are moving from their traditional television stations to Video-on-Demand services. Many broadcasters see this as a possibility to reach young consumers, too and make videos in the form of catch-up programs, previews, and live streaming available on their own online platform. Indeed, a survey from Finland demonstrates that the consumption of these so-called Broadcaster Video-on-Demand (BVoD) services is the highest among Millennials and Generation Z.

In contrast to Subscription and Transactional Video-on-Demand, BVoD services are usually free of charge, often in exchange for watching advertisements. BVoD is still a nascent but rising market in Europe, especially in Sweden and the United Kingdom, where about one in three members of the population tend to watch television via the internet. Additionally, a forecast shows that BVoD revenue in the UK will be nearly doubled from 2018 to 2024.

Most used BVoD devices

According to a survey from June 2020, 15 percent of Europeans were already accessing BVoD broadcasts regularly. This marks growth of five percent compared to the beginning of the year. This increasing popularity is also driven by the opportunity to watch the professionally produced video content through smart TVs and connected TV boxes (CTV). In 2020, half of the European population streamed content through CTVs on a daily basis. In the UK for instance, the penetration rate of smart TVs was 57 percent that year, five times as much as in 2011. Consumers were also embracing mobile devices for streaming broadcasts – in France, the smartphone is the most popular device to watch online TV, and while the use of computers and traditional television sets in the country declined from 2019 to 2020, mobile devices, including tablets, are becoming increasingly important for BVoD viewers.

Linear vs. online TV

Although BVoD revenues in the EU steadily rose between 2015 and 2020, the option is still only an addition to linear TV for consumers, not a replacement. In the UK, BVoD made up between just five and 12 percent of the video and TV viewership in 2020. Even the heaviest Netflix users spent a quarter of their daily video consumption time on traditional TV viewing. Another survey conducted in Denmark found that linear TV stations are more popular than their corresponding online versions.

The same trend can be observed in the European advertising industry. BVoD revenue still only accounts for a small part of total TV ad revenue, with UK network ITV holding the highest market share in this segment. However, the market is predicted to play a more important role in the future due to the increased consumption of online television services.

Key figures

The most important key figures provide you with a compact summary of the topic of "Broadcaster Video-on-Demand in Europe" and take you straight to the corresponding statistics.

Devices

Broadcasters and services

Consumer behavior

Advertising

Interesting statistics

In the following 5 chapters, you will quickly find the 46 most important statistics relating to "Broadcaster Video-on-Demand in Europe".

Broadcaster Video-on-Demand in Europe

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Broadcaster Video-on-Demand in Europe - statistics & facts

Thanks to the ability to watch programs on any device at any time and the constant availability of content, audiences are moving from their traditional television stations to Video-on-Demand services. Many broadcasters see this as a possibility to reach young consumers, too and make videos in the form of catch-up programs, previews, and live streaming available on their own online platform. Indeed, a survey from Finland demonstrates that the consumption of these so-called Broadcaster Video-on-Demand (BVoD) services is the highest among Millennials and Generation Z.

In contrast to Subscription and Transactional Video-on-Demand, BVoD services are usually free of charge, often in exchange for watching advertisements. BVoD is still a nascent but rising market in Europe, especially in Sweden and the United Kingdom, where about one in three members of the population tend to watch television via the internet. Additionally, a forecast shows that BVoD revenue in the UK will be nearly doubled from 2018 to 2024.

Most used BVoD devices

According to a survey from June 2020, 15 percent of Europeans were already accessing BVoD broadcasts regularly. This marks growth of five percent compared to the beginning of the year. This increasing popularity is also driven by the opportunity to watch the professionally produced video content through smart TVs and connected TV boxes (CTV). In 2020, half of the European population streamed content through CTVs on a daily basis. In the UK for instance, the penetration rate of smart TVs was 57 percent that year, five times as much as in 2011. Consumers were also embracing mobile devices for streaming broadcasts – in France, the smartphone is the most popular device to watch online TV, and while the use of computers and traditional television sets in the country declined from 2019 to 2020, mobile devices, including tablets, are becoming increasingly important for BVoD viewers.

Linear vs. online TV

Although BVoD revenues in the EU steadily rose between 2015 and 2020, the option is still only an addition to linear TV for consumers, not a replacement. In the UK, BVoD made up between just five and 12 percent of the video and TV viewership in 2020. Even the heaviest Netflix users spent a quarter of their daily video consumption time on traditional TV viewing. Another survey conducted in Denmark found that linear TV stations are more popular than their corresponding online versions.

The same trend can be observed in the European advertising industry. BVoD revenue still only accounts for a small part of total TV ad revenue, with UK network ITV holding the highest market share in this segment. However, the market is predicted to play a more important role in the future due to the increased consumption of online television services.

Interesting statistics

In the following 5 chapters, you will quickly find the 46 most important statistics relating to "Broadcaster Video-on-Demand in Europe".

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