Advertising in France - statistics & facts
Key insights
- Advertising spending in Europe
- 139.35bn USD

Detailed statistics
Advertising spending in Europe 2014-2022
- Leading advertiser in France
- E.Leclerc

Detailed statistics
Highest spending advertisers in France 2020
- Total ad spend in France
- 16.74bn EUR

Detailed statistics
Advertising spending in France 2019-2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
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- Premium Statistic Advertising spending in France 2019-2022
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Ad spend in France 2019-2022, by platform
- Premium Statistic Breakdown of advertising spending in France 2021, by media
- Premium Statistic Ad spend change in France 2022-2023, by medium
- Premium Statistic Advertising spending share in France 2022, by vertical
Overview
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Advertising spending in France 2019-2022
Advertising spending in France 2019-2022
Advertising spending in France from 2019 to 2022 (in billion euros)
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Ad spending of traditional & digital media France 2018-2022
Ad spending of traditional & digital media France 2018-2022
Advertising spending of traditional media and digital media in France from 2018 to 2022 (in billion euros)
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Ad spend in France 2019-2022, by platform
Ad spend in France 2019-2022, by platform
Distribution of advertising spending in France from 2019 to 2022, by platform
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Breakdown of advertising spending in France 2021, by media
Breakdown of advertising spending in France 2021, by media
Distribution of advertising spending in France in 2021, by media
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Ad spend change in France 2022-2023, by medium
Ad spend change in France 2022-2023, by medium
Growth of advertising spending in France in 2022 and 2023, by medium
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Advertising spending share in France 2022, by vertical
Advertising spending share in France 2022, by vertical
Share of advertising spending in France in 2022, by category
Offline media
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- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Cinema advertising revenue in France 2017-2022
- Premium Statistic Radio advertising revenue in France 2017-2022
- Premium Statistic Press advertising revenue in France 2017-2022
- Premium Statistic Out-of-home advertising revenue in France 2022, by format
Offline media
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Television advertising revenues in France 2017-2022
Television advertising revenues in France 2017-2022
Television advertising revenue in France from 2017 to 2022 (in million euros)
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Cinema advertising revenue in France 2017-2022
Cinema advertising revenue in France 2017-2022
Cinema advertising revenue in France from 2017 to 2022 (in million euros)
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Radio advertising revenue in France 2017-2022
Radio advertising revenue in France 2017-2022
Radio advertising revenue in France from 2017 to 2022 (in million euros)
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Press advertising revenue in France 2017-2022
Press advertising revenue in France 2017-2022
Press advertising revenue in France from 2017 to 2022 (in million euros)
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Out-of-home advertising revenue in France 2022, by format
Out-of-home advertising revenue in France 2022, by format
Out-of-home (OOH) advertising revenue in France in 2022, by format (in million euros)
Digital media
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- Premium Statistic Digital advertising market value in France 2019 to 2023
- Premium Statistic Display ad spend in France 2022, by format
- Premium Statistic Digital display advertising spending in France 2022, by format
- Premium Statistic Search ad spend in France 2012-2022
- Premium Statistic Social media ad spend in France 2019-2022
- Premium Statistic Digital video ad spend in France 2011-2022
- Premium Statistic Audio ad spend in France 2019-2022
- Premium Statistic Podcast ad spend in France 2020-2021
- Premium Statistic Ad spending of the mobile digital advertising industry in France 2017-2027
Digital media
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Digital advertising market value in France 2019 to 2023
Digital advertising market value in France 2019 to 2023
Digital advertising spending in France from 2019 to 2023 (in billion euros)
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Display ad spend in France 2022, by format
Display ad spend in France 2022, by format
Distribution of digital advertising spending in France in 2022, by format
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Digital display advertising spending in France 2022, by format
Digital display advertising spending in France 2022, by format
Online display advertising spending in France in 2022, by format (in million euros)
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Search ad spend in France 2012-2022
Search ad spend in France 2012-2022
Search advertising spending in France from 2012 to 2022 (in billion euros)
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Social media ad spend in France 2019-2022
Social media ad spend in France 2019-2022
Social media advertising spending in France from 2019 to 2022 (in billion euros)
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Digital video ad spend in France 2011-2022
Digital video ad spend in France 2011-2022
Digital video advertising spending in France from 2011 to 2022 (in million euros)
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Audio ad spend in France 2019-2022
Audio ad spend in France 2019-2022
Digital audio advertising spending in France from 2019 to 2022 (in million euros)
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Podcast ad spend in France 2020-2021
Podcast ad spend in France 2020-2021
Podcast advertising spending in France in 2020 and 2021 (in million euros)
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Ad spending of the mobile digital advertising industry in France 2017-2027
Ad spending of the mobile digital advertising industry in France 2017-2027
Ad spending of the mobile digital advertising industry in France 2017-2027 (in billion U.S. dollars)
Advertisers and agencies
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- Premium Statistic Leading media groups in France 2021
- Premium Statistic Leading media agencies in France 2021
- Premium Statistic Number of online radio and music advertisers in France 2019-2022
- Premium Statistic Number of advertisers investing in television in France 2009-2021
- Premium Statistic Number of digital advertisers in France 2019-2022
Advertisers and agencies
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Leading media groups in France 2021
Leading media groups in France 2021
Leading media groups in France in 2021, by billings (in billion euros)
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Leading media agencies in France 2021
Leading media agencies in France 2021
Leading media agencies in France in 2021, by billings (in million euros)
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Number of online radio and music advertisers in France 2019-2022
Number of online radio and music advertisers in France 2019-2022
Number of online radio and music advertisers in France from 2019 to 2022
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Number of advertisers investing in television in France 2009-2021
Number of advertisers investing in television in France 2009-2021
Number of advertisers who invested in television in France from 2009 to 2021
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Number of digital advertisers in France 2019-2022
Number of digital advertisers in France 2019-2022
Number of digital advertisers in France from 2019 to 2022
Consumer perspective
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Trust in advertising in France 2021, by medium
Trust in advertising in France 2021, by medium
Trust in advertising according to consumers in France as of January 2021, by medium
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New brand discovery channels in France 2022
New brand discovery channels in France 2022
Share of internet users in France who discover new brands and products via select channels as of 3rd quarter of 2022
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Basic Statistic
Primary online channel for brand research in France 2022
Primary online channel for brand research in France 2022
Primary brand online research channels according to internet users in France as of 3rd quarter 2022
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