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Apparel and footwear market in Thailand - Statistics & Facts

The apparel and footwear market in Thailand is built upon the country’s large textile industry which consists of other sub-sectors such as the spinning industry, the synthetic fiber industry, the weaving industry, and the garment dyeing industry. Thailand is also a popular hub for apparel production and garment outsourcing because of the availability of low-cost labor and its production capabilities. In recent years, production has shifted towards higher quality items to meet new fashion trends and rising demand from domestic consumers.

Thailand’s textile production and the apparel market

Thailand’s textile industry is one of its largest sectors of employment, with over a million people, making it the second-most labor-intensive sector after the agricultural sector. Many international brands outsource the production of their apparel and footwear products to Thailand due to the low cost of labor compared to the global average. Furthermore, it has an ample supply of materials consisting of both synthetic fibers and natural fibers. Cotton and silk are the two most well-known fabrics produced in Thailand, with cotton being one of its major exports. Thailand’s leading textile trading partners are the neighboring ASEAN countries, the United States, China, and Japan. In recent years, the country has become less competitive as a garment production hub compared to Vietnam, China, or Bangladesh. However, garment production in Thailand is transitioning towards quality and sustainability. This shift in production and outsourcing trends have partially resulted in higher sales value of apparel and footwear items while also resulting in an overall decline of production quantity.

Consumer behavior for clothing and footwear during the COVID-19 pandemic

Given the ongoing COVID-19 pandemic, consumers in Thailand are becoming more aware of their health through physical activity. This has resulted in greater demand for fashionable sportswear and outdoor apparel, especially for jogging shoes. Purchasing behavior during the pandemic has also shifted to e-commerce platforms since consumers are more likely to shop online during the pandemic instead of visiting physical stores. Social media is also significantly affecting online consumer purchase behavior in Thailand. The majority of Thai internet users are active on social media, with many following social media influencers. A large number of those who do, have purchased clothing items from influencer sponsorships . Brands like Zara and H&M are capitalizing on this opportunity and have collaborated with influencers to endorse their brands on their social media platforms or even on e-commerce sites.

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Apparel

Footwear

Accessories

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In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Apparel and footwear market in Thailand".

Apparel and footwear market in Thailand

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Apparel and footwear market in Thailand - Statistics & Facts

The apparel and footwear market in Thailand is built upon the country’s large textile industry which consists of other sub-sectors such as the spinning industry, the synthetic fiber industry, the weaving industry, and the garment dyeing industry. Thailand is also a popular hub for apparel production and garment outsourcing because of the availability of low-cost labor and its production capabilities. In recent years, production has shifted towards higher quality items to meet new fashion trends and rising demand from domestic consumers.

Thailand’s textile production and the apparel market

Thailand’s textile industry is one of its largest sectors of employment, with over a million people, making it the second-most labor-intensive sector after the agricultural sector. Many international brands outsource the production of their apparel and footwear products to Thailand due to the low cost of labor compared to the global average. Furthermore, it has an ample supply of materials consisting of both synthetic fibers and natural fibers. Cotton and silk are the two most well-known fabrics produced in Thailand, with cotton being one of its major exports. Thailand’s leading textile trading partners are the neighboring ASEAN countries, the United States, China, and Japan. In recent years, the country has become less competitive as a garment production hub compared to Vietnam, China, or Bangladesh. However, garment production in Thailand is transitioning towards quality and sustainability. This shift in production and outsourcing trends have partially resulted in higher sales value of apparel and footwear items while also resulting in an overall decline of production quantity.

Consumer behavior for clothing and footwear during the COVID-19 pandemic

Given the ongoing COVID-19 pandemic, consumers in Thailand are becoming more aware of their health through physical activity. This has resulted in greater demand for fashionable sportswear and outdoor apparel, especially for jogging shoes. Purchasing behavior during the pandemic has also shifted to e-commerce platforms since consumers are more likely to shop online during the pandemic instead of visiting physical stores. Social media is also significantly affecting online consumer purchase behavior in Thailand. The majority of Thai internet users are active on social media, with many following social media influencers. A large number of those who do, have purchased clothing items from influencer sponsorships . Brands like Zara and H&M are capitalizing on this opportunity and have collaborated with influencers to endorse their brands on their social media platforms or even on e-commerce sites.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Apparel and footwear market in Thailand".

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