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Global Wine Market- Statistics & Facts

Wine is one of the most popular alcoholic beverages consumed in the world today. Typically made from fermented grape juice, wine has been produced and enjoyed by different civilizations for thousands of years, with some of the earliest evidence of wine-drinking tradition dating as far back as 6000 BC. As viniculture techniques evolved through the centuries, Spain, Italy and France were among the most prolific wine-producing countries in the world. To this day, the three countries are still the leading wine-producing and wine-exporting countries based on volume. Other notable wine-producing regions in the world include the United States, Australia, South Africa, Germany, Argentina, and Chile.

State of the market

The wine industry can be categorized into different segments according to the retail price of wine. Value wine, which is priced at under 5 dollars, captures the highest sales share of the global wine market at 48 percent. However, sales of premium and super premium wine are expected to increase, as consumers turn to hand-picked, organic or biodynamic varieties of wine production. Consumers have generally increased demand for wine over the years, with global wine consumption estimated at approximately 244 million hectoliters in 2019, an increase from 226 million hectoliters at the turn of the century. The United States was the global leader in terms of wine consumption, outperforming Europe's wine-producing regions such as France and Spain with more than 33 million hectoliters consumed in the U.S. in 2019.

Generating revenue with winery tourism

The wine industry does not only generate revenues from the sale of bottles, but also from winery visits, vineyard tours and other forms of “Enotourism” or “Vinitourism”. In 2019, Italian wineries generated nearly 5 billion euros worth of sales revenues. That same year, more than 3 million people visited wineries and wine museums of the different wine routes of Spain.

Key figures

The most important key figures provide you with a compact summary of the topic of "Global Wine" and take you straight to the corresponding statistics.

Wine production

Wine trade

Interesting statistics

In the following 5 chapters, you will quickly find the 21 most important statistics relating to "Global Wine".

Global wine market

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Global Wine Market- Statistics & Facts

Wine is one of the most popular alcoholic beverages consumed in the world today. Typically made from fermented grape juice, wine has been produced and enjoyed by different civilizations for thousands of years, with some of the earliest evidence of wine-drinking tradition dating as far back as 6000 BC. As viniculture techniques evolved through the centuries, Spain, Italy and France were among the most prolific wine-producing countries in the world. To this day, the three countries are still the leading wine-producing and wine-exporting countries based on volume. Other notable wine-producing regions in the world include the United States, Australia, South Africa, Germany, Argentina, and Chile.

State of the market

The wine industry can be categorized into different segments according to the retail price of wine. Value wine, which is priced at under 5 dollars, captures the highest sales share of the global wine market at 48 percent. However, sales of premium and super premium wine are expected to increase, as consumers turn to hand-picked, organic or biodynamic varieties of wine production. Consumers have generally increased demand for wine over the years, with global wine consumption estimated at approximately 244 million hectoliters in 2019, an increase from 226 million hectoliters at the turn of the century. The United States was the global leader in terms of wine consumption, outperforming Europe's wine-producing regions such as France and Spain with more than 33 million hectoliters consumed in the U.S. in 2019.

Generating revenue with winery tourism

The wine industry does not only generate revenues from the sale of bottles, but also from winery visits, vineyard tours and other forms of “Enotourism” or “Vinitourism”. In 2019, Italian wineries generated nearly 5 billion euros worth of sales revenues. That same year, more than 3 million people visited wineries and wine museums of the different wine routes of Spain.

Interesting statistics

In the following 5 chapters, you will quickly find the 21 most important statistics relating to "Global Wine".

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