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Retail shopping behavior in Thailand - Statistics & Facts

As one of the most influential economies in Southeast Asia, Thailand’s thriving retail industry has become a point of interest among domestic and international consumers. Its capital city, Bangkok, is the country’s major hub for retail, attracting tourists with the variety of products and services offered. Apart from tourism, another of the main drivers of the retail sector is e-commerce. The internet has played a significant role in shaping consumer lifestyle and ultimately consumer demand. Despite the ample opportunities presented by this sector, the retail market in Thailand has been substantially affected by the COVID-19 pandemic. Sales of several retail channels were decreasing due to the pandemic, for example, supermarkets in Thailand experienced a significant decrease in sales in 2020. This situation led to vendors adopting new business practices during this unprecedented event.

Retail channels in Thailand

The major retail outlets in Thailand are largely dominated by the top three billionaire families which have control over major retail chains such as 7-Eleven, Makro, Big C, FamilyMart, and Tops. These brands are chains of supermarkets, convenience stores, hypermarkets, and department stores. Among the major retailers, the most preferred stores for consumers in Thailand are Tesco Lotus hypermarkets, Big C, and Makro. Apart from traditional channels, independent grocers and forecourt retailers are also common as Thailand has a very popular ‘outdoor market’ culture. In recent times, online retail channels have become an additional medium for product distribution as internet penetration in Thailand has shown continuous growth. The most popular e-commerce sites in Thailand are Lazada and Shopee, with over thirty million hits per month each. More recently, the COVID-19 pandemic has significantly driven the increase of online purchases , as consumers refrained from shopping in physical stores to inhibit the spread of the virus.

Consumer behavior and the COVID-19 pandemic

The pandemic has nonetheless negatively impacted Thailand’s overall retail sector. Even so, the food subsector has shown moderate growth while online retail is rapidly growing. Aside from the expansion in online retail, convenience stores are also showing growth since such stores are located almost everywhere, allowing consumers to travel less to get groceries. With regards to product consumption trends, a significant share of Thai consumers felt more comfortable stockpiling items . Furthermore, as the pandemic has resulted in greater health awareness, many consumers in Thailand are choosing to purchase organic and local products. Besides the mainstream brands which are commonly bought through major outlets, Thais also have the option to purchase from ‘One Tambon One Product’ (OTOP) brands, which are small local businesses funded by the government for every subdistrict. The COVID-19 situation has without a doubt negatively affected OTOP businesses, however, there have been governmental efforts to push OTOP products for online distribution as most consumers are still planning to buy products online even after relaxing COVID regulations.

Key figures

The most important key figures provide you with a compact summary of the topic of "Retail shopping behavior in Thailand" and take you straight to the corresponding statistics.

Purchase intentions during COVID-19 pandemic

Purchase channels during COVID-19 pandemic

Online shopping behavior

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Retail shopping behavior in Thailand".

Retail shopping behavior in Thailand

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Retail shopping behavior in Thailand - Statistics & Facts

As one of the most influential economies in Southeast Asia, Thailand’s thriving retail industry has become a point of interest among domestic and international consumers. Its capital city, Bangkok, is the country’s major hub for retail, attracting tourists with the variety of products and services offered. Apart from tourism, another of the main drivers of the retail sector is e-commerce. The internet has played a significant role in shaping consumer lifestyle and ultimately consumer demand. Despite the ample opportunities presented by this sector, the retail market in Thailand has been substantially affected by the COVID-19 pandemic. Sales of several retail channels were decreasing due to the pandemic, for example, supermarkets in Thailand experienced a significant decrease in sales in 2020. This situation led to vendors adopting new business practices during this unprecedented event.

Retail channels in Thailand

The major retail outlets in Thailand are largely dominated by the top three billionaire families which have control over major retail chains such as 7-Eleven, Makro, Big C, FamilyMart, and Tops. These brands are chains of supermarkets, convenience stores, hypermarkets, and department stores. Among the major retailers, the most preferred stores for consumers in Thailand are Tesco Lotus hypermarkets, Big C, and Makro. Apart from traditional channels, independent grocers and forecourt retailers are also common as Thailand has a very popular ‘outdoor market’ culture. In recent times, online retail channels have become an additional medium for product distribution as internet penetration in Thailand has shown continuous growth. The most popular e-commerce sites in Thailand are Lazada and Shopee, with over thirty million hits per month each. More recently, the COVID-19 pandemic has significantly driven the increase of online purchases , as consumers refrained from shopping in physical stores to inhibit the spread of the virus.

Consumer behavior and the COVID-19 pandemic

The pandemic has nonetheless negatively impacted Thailand’s overall retail sector. Even so, the food subsector has shown moderate growth while online retail is rapidly growing. Aside from the expansion in online retail, convenience stores are also showing growth since such stores are located almost everywhere, allowing consumers to travel less to get groceries. With regards to product consumption trends, a significant share of Thai consumers felt more comfortable stockpiling items . Furthermore, as the pandemic has resulted in greater health awareness, many consumers in Thailand are choosing to purchase organic and local products. Besides the mainstream brands which are commonly bought through major outlets, Thais also have the option to purchase from ‘One Tambon One Product’ (OTOP) brands, which are small local businesses funded by the government for every subdistrict. The COVID-19 situation has without a doubt negatively affected OTOP businesses, however, there have been governmental efforts to push OTOP products for online distribution as most consumers are still planning to buy products online even after relaxing COVID regulations.

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