Twitch is a live streaming platform that offers gaming video content (GVC) and other forms of online entertainment. The service, which is available on various devices and operating systems, allows users to watch their favorite gamers in action while interacting with them via chat. In 2022, the number of minutes watched on Twitch reached a 1.35 trillion, which was more than twice the amount of time users spent on YouTube Gaming Live and Facebook Gaming combined.
Twitch platform reach
Twitch has rapidly grown its userbase in recent years, especially during the initial outbreak of the global COVID-19 pandemic. In the the second quarter of 2021 when the average number of concurrent viewers on Twitch peaked at 3.1 million and current Twitch ccv figures stand at 2.64 million at the end of 2022. The United States account for over a fifth of global web traffic to Twitch.tv, with Germany and Russia following in second and third place.
Top Twitch channels and streamers
The Twitch universe is constantly expanding in size and content diversity alike. Over the past few years, the number of active streamers on Twitch has grown from three million in 2018 to 7.59 million in mid-2023, with more newcomers and established broadcasters entering the playing field each day. As of August 2023, U.S. gamer Ninja was the most subscribed Twitch streamer worldwide. After briefly switching to Microsoft’s now-defunct Mixer service, the streaming superstar and face of Fortnite boasted a following of close to 18.6 million on Twitch upon his return. On the other end of the Twitch ecosystem, non-gaming content and creators also consistently draw millions of viewers, with the Just Chatting, Slots, and Music & Performing Arts categories seeing particularly high viewership growth since the coronavirus pandemic moved live events and social gatherings into the digital sphere.
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