Though supermarkets and hypermarkets still accounted for nearly half of Taiwanese FMCG sales by the end of 2022, the proliferation of online shopping altered people's grocery shopping habits. As of 2021, about three out of four consumers in Taiwan were actively shopping online, with food and groceries listed as the most popular product categories. Furthermore, the outbreak of coronavirus pandemic at the beginning of 2020 further spurred the online retailing of FMCG in Taiwan. According to a survey in June 2022, more than 60 percent of consumers purchased food and groceries online recently, followed by personal hygiene products and household cleaning products.
Consumer behavior is heavily influenced by societal change and Taiwan's aging society has made healthy food a significant driver in the FMCG market. The functional food and dietary supplement market in Taiwan were estimated to surpass 160 billion new Taiwan dollars in 2021, with further expansion expected. According to a survey in 2022, around 70 percent of Taiwanese consumers of all ages took dietary supplements amid the pandemic, while most believed they could strengthen their immune systems.
Another trend sweeping Taiwan's FMCG retail industry is quick commerce. According to a 2022 survey, more than half of Taiwanese consumers said they had used q- commerce platforms for fresh produce and groceries in the past year. Promos were named as a major motivator for using q-commerce in the same survey, and it frees up time for them to go shopping.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Research expert covering e-commerce and FMCG in Greater China