T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowRegional differences
Switzerland had a significant proportion of the sales value share held by private labels for consumer goods, with a peak of 51.6 percent, while the Netherlands, Spain, and Germany followed closely with over 40 percent. In terms of grocery retail, private labels have claimed the largest share of the market in the United Kingdom, with over 50 percent, and in the Netherlands and Portugal, both over 40 percent. This growth in market share for private labels across the continent, particularly in a year of escalating prices rising to considerably higher levels in central and eastern Europe than in the western regions, might suggest how consumers seem to be opting for low-cost alternatives to save money.Product categories
Regarding product categories, frozen and chilled food products were the most appealing to European consumers overall, as evidenced by the private label share of these two segments throughout the continent. However, consumer preferences varied across individual countries. For instance, in Italy, Spain, and Sweden, fruit and vegetables, whether fresh or frozen, were popular, while in Norway and Romania , meat was among the top categories in private label market share. Conversely, market data for Germany indicated that tissues surpassed all other grocery categories, while survey results from Poland showed another non-food category, cosmetics, experiencing private label growth.
