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B2B e-commerce in Europe - statistics & facts

In Europe, more businesses are selling their products and services to other businesses online. The B2B (business-to-business) transactions are only a sub-set of purchases companies carry out for their products and services supply. Apart from e-commerce, orders and purchases of companies can involve different digital platforms such as EDI (electronic data interchange) or other software-based digital procurement channels. Whereas these tools are tailored to the needs of the buyers and streamline corporate processes, B2B e-commerce is pure digital commerce addressing organizations instead of private customers (i. e. B2C e-commerce). In terms of sales value, B2B e-commerce overshadows the other market segments, representing up to 90 percent of total e-commerce sales in some EU countries.

European market

The estimates for sales revenue related to physical commodities show a significant growth of the B2B e-commerce market for all EU countries. For instance, in Germany, it was estimated at 99 billion U.S. dollars in 2019 and forecast to reach almost 184 billion U.S dollars by 2024. Since 2013, the number of enterprises making B2B e-commerce sales through websites has increased slightly in the European Union. An example of this are increasing website sales registered by wholesalers in the United Kingdom over the last year. Another major change involves marketplaces. As of 2020, more than twenty B2B marketplace startups received significant funding in Europe, with ten of them getting more than 50 million euros since their foundation. Additionally, the general attitude of companies towards marketplaces has changed. If only one in four Swedish B2B companies planned to use marketplaces and e-commerce platforms in 2018, more than four in ten companies had a positive perception of marketplaces in 2020.

B2B like B2C?

The pandemic emergency induced B2B companies to enhance their presence on e-commerce channels. Indeed, enterprises surveyed in EU countries saw the share of revenue from digital channels grow during 2020. Additionally, the buying behavior in B2B e-commerce is changing and buyers are raising their standards in terms of service, not expecting just convenient prices. A survey conducted in the United Kingdom (UK) showed that fast delivery was the main priority for B2B buyers, who also saw the lack of detailed delivery information as a critical aspect when shopping online.

Key figures

The most important key figures provide you with a compact summary of the topic of "B2B e-commerce in Europe" and take you straight to the corresponding statistics.

Key markets

Trends

Interesting statistics

In the following 7 chapters, you will quickly find the 52 most important statistics relating to "B2B e-commerce in Europe".

B2B e-commerce in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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B2B e-commerce in Europe - statistics & facts

In Europe, more businesses are selling their products and services to other businesses online. The B2B (business-to-business) transactions are only a sub-set of purchases companies carry out for their products and services supply. Apart from e-commerce, orders and purchases of companies can involve different digital platforms such as EDI (electronic data interchange) or other software-based digital procurement channels. Whereas these tools are tailored to the needs of the buyers and streamline corporate processes, B2B e-commerce is pure digital commerce addressing organizations instead of private customers (i. e. B2C e-commerce). In terms of sales value, B2B e-commerce overshadows the other market segments, representing up to 90 percent of total e-commerce sales in some EU countries.

European market

The estimates for sales revenue related to physical commodities show a significant growth of the B2B e-commerce market for all EU countries. For instance, in Germany, it was estimated at 99 billion U.S. dollars in 2019 and forecast to reach almost 184 billion U.S dollars by 2024. Since 2013, the number of enterprises making B2B e-commerce sales through websites has increased slightly in the European Union. An example of this are increasing website sales registered by wholesalers in the United Kingdom over the last year. Another major change involves marketplaces. As of 2020, more than twenty B2B marketplace startups received significant funding in Europe, with ten of them getting more than 50 million euros since their foundation. Additionally, the general attitude of companies towards marketplaces has changed. If only one in four Swedish B2B companies planned to use marketplaces and e-commerce platforms in 2018, more than four in ten companies had a positive perception of marketplaces in 2020.

B2B like B2C?

The pandemic emergency induced B2B companies to enhance their presence on e-commerce channels. Indeed, enterprises surveyed in EU countries saw the share of revenue from digital channels grow during 2020. Additionally, the buying behavior in B2B e-commerce is changing and buyers are raising their standards in terms of service, not expecting just convenient prices. A survey conducted in the United Kingdom (UK) showed that fast delivery was the main priority for B2B buyers, who also saw the lack of detailed delivery information as a critical aspect when shopping online.

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