Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Household appliance industry in Thailand - Statistics & Facts

The household appliance industry, consisting of electrical and mechanical items and electronics used for domestic purposes, is a thriving industry even amid the coronavirus (COVID-19) pandemic in Thailand. For the past years, the revenue of the household appliances market in Thailand had been steadily increasing, and it is expected to climb even higher in the next five years. With low production cost and its position as ASEAN’s export hub, Thailand is an attractive manufacturing destination for many foreign electrical appliance manufacturers. The production of household appliances in the country is aimed at exports instead of for local sales. In 2020, Thailand exported electrical appliances valuing at around 14 billion U.S. dollars, while its imports of electrical appliances amounted to less than one billion U.S. dollars.

Household appliances market segments

Around a quarter of Thai households have refrigerators, air-conditioners, washing machines, fans, televisions, and irons. In 2020, refrigerators and freezers accounted for the highest value share in the electrical appliances market in Thailand. These were closely followed by washing machines and fans. However, in terms of production, air-conditioners had the highest output among household appliances produced in the country. As of April 2021, the production volume of fan coil units for air-conditioners and air conditioner condensers was the highest, comparatively, the volume of rice cookers produced was the lowest. When it comes to brands of household appliances, Thai consumers seem to prefer international brands to local brands. Some of the most popular brands for fundamental household appliances in Thailand include LG, Samsung, Toshiba, Panasonic, and Sharp.

Retailers of household appliances in Thailand

Most household appliances in Thailand are distributed through retail shops across the country, with the majority being through modern trade outlets such as department stores and even some large-sized supermarkets. Dedicated homeware stores, such as HomePro, are also popular among Thai consumers to purchase their household appliances from. Home Products Center PCL, also known as HomePro, is a Thai-national retailer for home improvement, household appliances, and residential construction materials. In 2020, the sales value of HomePro dropped significantly from the previous year, presumably due to the COVID-19 pandemic. Nevertheless, the total assets of the company increased in that year, amounting to around 56 billion Thai baht.

Key figures

The most important key figures provide you with a compact summary of the topic of "Household appliance industry in Thailand" and take you straight to the corresponding statistics.

Refrigerators market

Washing machines market

Fans market

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Household appliance industry in Thailand".

Household appliance industry in Thailand

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Household appliance industry in Thailand - Statistics & Facts

The household appliance industry, consisting of electrical and mechanical items and electronics used for domestic purposes, is a thriving industry even amid the coronavirus (COVID-19) pandemic in Thailand. For the past years, the revenue of the household appliances market in Thailand had been steadily increasing, and it is expected to climb even higher in the next five years. With low production cost and its position as ASEAN’s export hub, Thailand is an attractive manufacturing destination for many foreign electrical appliance manufacturers. The production of household appliances in the country is aimed at exports instead of for local sales. In 2020, Thailand exported electrical appliances valuing at around 14 billion U.S. dollars, while its imports of electrical appliances amounted to less than one billion U.S. dollars.

Household appliances market segments

Around a quarter of Thai households have refrigerators, air-conditioners, washing machines, fans, televisions, and irons. In 2020, refrigerators and freezers accounted for the highest value share in the electrical appliances market in Thailand. These were closely followed by washing machines and fans. However, in terms of production, air-conditioners had the highest output among household appliances produced in the country. As of April 2021, the production volume of fan coil units for air-conditioners and air conditioner condensers was the highest, comparatively, the volume of rice cookers produced was the lowest. When it comes to brands of household appliances, Thai consumers seem to prefer international brands to local brands. Some of the most popular brands for fundamental household appliances in Thailand include LG, Samsung, Toshiba, Panasonic, and Sharp.

Retailers of household appliances in Thailand

Most household appliances in Thailand are distributed through retail shops across the country, with the majority being through modern trade outlets such as department stores and even some large-sized supermarkets. Dedicated homeware stores, such as HomePro, are also popular among Thai consumers to purchase their household appliances from. Home Products Center PCL, also known as HomePro, is a Thai-national retailer for home improvement, household appliances, and residential construction materials. In 2020, the sales value of HomePro dropped significantly from the previous year, presumably due to the COVID-19 pandemic. Nevertheless, the total assets of the company increased in that year, amounting to around 56 billion Thai baht.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Household appliance industry in Thailand".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)