Household appliance industry in Thailand - statistics & facts

The household appliance industry in Thailand, defined as electrical and mechanical items and electronics used for domestic purposes, was a thriving industry even amid Thailand's coronavirus (COVID-19) pandemic. Over the past years, the revenue of the household appliances market in Thailand has been steadily increasing and is expected to grow further in the next five years. Production of household appliances in the country is aimed at exports instead of local sales. With low production costs and its position as ASEAN's export hub, Thailand is an attractive manufacturing destination for many foreign electrical appliance manufacturers. In 2021, Thailand exported household electrical appliances valued at 16 billion U.S. dollars, while its imports amounted to nearly 1.4 billion U.S. dollars.

Household appliances market segments

In 2022, refrigerators and washing machines accounted for the highest ownership share in the electrical household appliances market in Thailand. Microwaves followed these products. However, in terms of production, air-conditioners had the highest output among household appliances produced in the country. In 2023, the production volume of fan coil units for air-conditioners and air conditioner condensers was the highest compared to other types of electrical appliances. Regarding household appliances brands, Thai consumers seem to prefer international brands to local ones. Some of Thailand's most popular brands for essential household appliances include LG, Samsung, Toshiba, Panasonic, and Sharp.

Retailers of household appliances in Thailand

Most household appliances in Thailand are distributed through retail shops across the country, with the majority sold through modern trade outlets such as department stores and supermarkets. Dedicated homeware stores like HomePro are also popular among Thai consumers for purchasing household appliances. Home Products Center PCL, also known as HomePro, is a Thai-national retailer for home improvement, household appliances, and residential construction materials. In 2020, Homepro has generated a net profit of over six billion Thai baht and around65 billion Thai baht in sales making the company one of the most successful retailers in its segment. Apart from HomePro, other popular household appliances outlets also include Power Buy, which is a major electronics retailer part of Central Group, one of the largest and most popular retailers in Thailand.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jul 3, 2023

Key insights

Forecast revenue of household appliances in Thailand
5bn USD
Forecast APRU of household appliances in Thailand (2027)
79.55 USD
MPI of electrical appliances in Thailand
100.4 index points
Get more insights

Editor’s Picks Current statistics on this topic

Revenue of the household appliances market in Thailand from 2018 to 2028 (in billion U.S. dollars)

Major Appliances

Revenue of the household appliances industry in Thailand 2018-2028

Domestic sales volume of household electrical appliances in Thailand in April 2023, by type (in 1,000 units)

Household Appliances

Monthly domestic sales volume of household appliances Thailand 2023, by type

Monthly sales volume of electrical appliances in Thailand from January 2022 to April 2023 (in million units)

Consumer Electronics

Monthly sales volume of electrical appliances Thailand 2022-2023

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