Household appliance industry in Thailand - statistics & facts

The household appliance industry in Thailand, defined as electrical and mechanical items and electronics used for domestic purposes, is a thriving industry even amid Thailand's coronavirus (COVID-19) pandemic. Over the past years, the revenue of the household appliances market in Thailand has been steadily increasing and is expected to grow further in the next five years. Production of household appliances in the country is aimed at exports instead of local sales. With low production costs and its position as ASEAN's export hub, Thailand is an attractive manufacturing destination for many foreign electrical appliance manufacturers. In 2021, Thailand exported household electrical appliances valued at 16 billion U.S. dollars, while its imports amounted to a little over one billion U.S. dollars.

Household appliances market segments

Around a quarter of Thai households have refrigerators, air-conditioners, washing machines, fans, televisions, and irons. In 2020, refrigerators and freezers accounted for the highest value share in the electrical appliances market in Thailand. Washing machines and fans closely followed these products. However, in terms of production, air-conditioners had the highest output among household appliances produced in the country. In 2022, the production volume of fan coil units for air-conditioners and air conditioner condensers was the highest compared to other types of electrical appliances. Regarding household appliances brands, Thai consumers seem to prefer international brands to local ones. Some of Thailand's most popular brands for essential household appliances include LG, Samsung, Toshiba, Panasonic, and Sharp.

Retailers of household appliances in Thailand

Most household appliances in Thailand are distributed through retail shops across the country, with the majority sold through modern trade outlets such as department stores and supermarkets. Dedicated homeware stores like HomePro are also popular among Thai consumers for purchasing household appliances. Home Products Center PCL, also known as HomePro, is a Thai-national retailer for home improvement, household appliances, and residential construction materials. In 2020, Homepro has generated a net profit of over five billion Thai baht and almost six billion Thai baht in sales making the company one of the most successful retailers in its segment. Apart from HomePro, other popular household appliances outlets also include Power Buy, which is a major electronics retailer part of Central Group, one of the largest and most popular retailers in Thailand.

Interesting statistics

In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Household appliance industry in Thailand".


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