France and its people have always derived pride from the nation’s many culinary traditions, and many producers strive to gain recognition for their specific savoir-faire and ensure its protection. As a result, over 1,170 products benefit from a SIQO logo across the country.
In 2019, products with a Designation of Origin label (AOC, AOP/PDO) were both the most numerous and the most successful, generating over 23 billion euros. Among the various edible or drinkable goods with a SIQO label, wine was the highest-earning category, with a revenue of over 19.5 billion euros in 2019. On the other hand, cheese with a Protected Designation of Origin (AOP/PDO), sold in high volume, was certainly what consolidated the place of SIQO dairy products on the third step of the podium.

Another potential element behind the success of SIQO products is consumers’ current focus on sustainable consumption. Indeed, many of the conditions necessary to obtain a SIQO logo echo the criteria of sustainable consumption. Local savoir-faire, respect for the environment, and animal welfare are, among others, characteristics strictly regulated by the INAO and increasingly sought after by consumers.

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