Eloise Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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France and its people have always derived pride from the nation’s many culinary traditions, and many producers strive to gain recognition for their specific savoir-faire and ensure its protection. As a result, over 1,190 products benefit from a SIQO logo across the country.In 2021, products with a Designation of Origin label (AOC, AOP/PDO) were both the most numerous and the most successful, generating over 28 billion euros. Among the various edible or drinkable goods with a SIQO label, wine was the highest-earning category, with a revenue of over 15.5 billion euros in 2021. On the other hand, cheese with a Protected Designation of Origin (AOP/PDO), sold in high volume, was certainly what solidified SIQO dairy products in fourth place.
Successful because...
Another potential element behind the success of SIQO products is consumers’ current focus on sustainable consumption. Indeed, many of the conditions necessary to obtain a SIQO logo echo the criteria of sustainable consumption. Local savoir-faire, respect for the environment, and animal welfare are, among others, characteristics strictly regulated by the INAO and increasingly sought after by consumers.
