Popular mobile apps among FilipinosSocial networking applications consistently dominated the mobile applications market, with Facebook having the most downloads in 2022. The Philippines’ Facebook population has been among the highest in the world, thanks to the Internet.org app introduced by Facebook and Smart Communications Inc. in 2015. The app allowed free mobile internet services to a few mobile sites, including Facebook and Messenger. Aside from Facebook, TikTok also captured a growing share of smartphone users. As of April 2023, there were over 40 million TikTok users in the Philippines.
Aside from social media, an increasing share of Filipinos installed mobile applications for gaming, shopping, food delivery, and digital banking. When it comes to mobile gaming, Mobile Legends: Bang Bang, Roblox, and Tongits Go were the most popular. Meanwhile, Food Panda and GrabFood dominated the food delivery apps market in the Philippines. Finally, GCash was the most downloaded finance app, followed by Maya. Across all categories, Facebook Messenger had the highest average active daily use in a month among other mobile applications.