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Mobile internet & apps in the Philippines - statistics & facts

The Philippines has seen significant growth in smartphone ownership and mobile internet access in recent years. Despite limitations in network infrastructure, Filipinos were among the most active mobile internet users in the Asia Pacific region, spending about 354 minutes per day engaged in a variety of online activities such as watching videos and listening to music streaming services. Mobile application usage also increased, as more Filipinos used their devices to access social networking, shopping, gaming, and digital banking applications.

Popular social apps among Filipino internet users

Social networking applications consistently dominated the mobile app market, with Facebook taking the lead as the most downloaded social media apps via Google Play. The Philippines’ Facebook population was among the highest in the Asia Pacific region, thanks to the Internet.org app introduced by Facebook and Smart Communications Inc. in 2015. The app allowed free mobile internet services to a few mobile sites including Facebook and Facebook messenger apps. Aside from Facebook, Twitter, Instagram, and Snapchat have also gained popularity among Filipino smartphone users. In terms of devices, smartphone brands with the Android operating system were more popular and as a result, Google Play had a higher number of app downloads compared to the Apple app store.

Trends in mobile network coverage

Challenges in network connections continue to hamper the activities of Filipino online users. As of December 2020, the average download speed of mobile internet connections in the Philippines was at 22.5 Mbps, which was among the lowest in the Asia Pacific region. At the same time, limitations in infrastructure, particularly in the number of cell towers, and the absence of internet connectivity in rural areas, were among the major factors affecting the quality of mobile network coverage in the Philippines.

Outlook on digital economy

Despite these challenges, the country was forecast to experience a growing interest in mobile application usage, in part due to the adaption of the digital economic practices. Apart from business establishments, the Philippine government has been promoting the use of financial technology applications and e-payment services through the National Payment Systems Act. Through this, developments and innovations in payment systems were promoted and monitored, in the hopes of boosting the volume of digital payments in the country.

Key figures

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In the following 7 chapters, you will quickly find the 27 most important statistics relating to "Mobile internet & apps in the Philippines".

Mobile internet and apps in the Philippines

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Mobile internet & apps in the Philippines - statistics & facts

The Philippines has seen significant growth in smartphone ownership and mobile internet access in recent years. Despite limitations in network infrastructure, Filipinos were among the most active mobile internet users in the Asia Pacific region, spending about 354 minutes per day engaged in a variety of online activities such as watching videos and listening to music streaming services. Mobile application usage also increased, as more Filipinos used their devices to access social networking, shopping, gaming, and digital banking applications.

Popular social apps among Filipino internet users

Social networking applications consistently dominated the mobile app market, with Facebook taking the lead as the most downloaded social media apps via Google Play. The Philippines’ Facebook population was among the highest in the Asia Pacific region, thanks to the Internet.org app introduced by Facebook and Smart Communications Inc. in 2015. The app allowed free mobile internet services to a few mobile sites including Facebook and Facebook messenger apps. Aside from Facebook, Twitter, Instagram, and Snapchat have also gained popularity among Filipino smartphone users. In terms of devices, smartphone brands with the Android operating system were more popular and as a result, Google Play had a higher number of app downloads compared to the Apple app store.

Trends in mobile network coverage

Challenges in network connections continue to hamper the activities of Filipino online users. As of December 2020, the average download speed of mobile internet connections in the Philippines was at 22.5 Mbps, which was among the lowest in the Asia Pacific region. At the same time, limitations in infrastructure, particularly in the number of cell towers, and the absence of internet connectivity in rural areas, were among the major factors affecting the quality of mobile network coverage in the Philippines.

Outlook on digital economy

Despite these challenges, the country was forecast to experience a growing interest in mobile application usage, in part due to the adaption of the digital economic practices. Apart from business establishments, the Philippine government has been promoting the use of financial technology applications and e-payment services through the National Payment Systems Act. Through this, developments and innovations in payment systems were promoted and monitored, in the hopes of boosting the volume of digital payments in the country.

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