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Mobile internet and apps market in Thailand - statistics & facts

The increasing accessibility of mobile internet for Thai consumers is contributing greatly to mobile service revenues as one of the leading revenue streams for telecommunications companies, if not already preceding other sources of revenues such as voice services. In Thailand, smartphone ownership is increasing every year. The number of smartphone users is forecast to reach almost 60 million in 2025. This will most likely contribute to the higher usage rate of mobile internet among Thai users. Apart from using general mobile phones features like making calls and sending SMS, a survey conducted in 2020 on mobile phone usage in Thailand suggested that Thais also preferred accessing the internet on their mobile phones.

Mobile internet usage in Thailand

Mobile phone usage is no longer strictly about placing calls and sending text messages, thanks to various innovative features and technologies that current mobile phones are equipped with. Smartphones have become the preferred way to access the internet in Thailand. With mobile operators such as AIS, True Move H, and Dtac pushing for better 3G and 4G coverage across the country, the mobile broadband performance and average speed in Thailand have improved overall. This resulted in a wider customer base for mobile internet, especially among those who live in remote areas. In 2020, AIS provided the best 4G availability in the country, closely followed by True Move H.

The impact of mobile apps in Thailand

In addition to enabling users to check their emails and browse the internet, the use of mobile apps has drastically facilitated our lives in almost every aspect . Nowadays, mobile apps support users in numerous areas such as communication, banking, shopping, health, entertainment, social media, education, and even finding future partners. The most popular mobile app category in Thailand is social media. In addition to that, with many banks offering mobile banking services, the volume of mobile banking transactions in Thailand had increased significantly since 2017. Mobile dating apps have also gained popularity in Thailand recently as a lot of Thais find it hard to meet new people through social situations. Undeniably, mobile apps certainly have a great impact on Thai people’s lives.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile internet and apps market in Thailand" and take you straight to the corresponding statistics.

Mobile device

Mobile internet

Mobile apps

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Mobile internet and apps market in Thailand".

Mobile internet and apps in Thailand

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Mobile internet and apps market in Thailand - statistics & facts

The increasing accessibility of mobile internet for Thai consumers is contributing greatly to mobile service revenues as one of the leading revenue streams for telecommunications companies, if not already preceding other sources of revenues such as voice services. In Thailand, smartphone ownership is increasing every year. The number of smartphone users is forecast to reach almost 60 million in 2025. This will most likely contribute to the higher usage rate of mobile internet among Thai users. Apart from using general mobile phones features like making calls and sending SMS, a survey conducted in 2020 on mobile phone usage in Thailand suggested that Thais also preferred accessing the internet on their mobile phones.

Mobile internet usage in Thailand

Mobile phone usage is no longer strictly about placing calls and sending text messages, thanks to various innovative features and technologies that current mobile phones are equipped with. Smartphones have become the preferred way to access the internet in Thailand. With mobile operators such as AIS, True Move H, and Dtac pushing for better 3G and 4G coverage across the country, the mobile broadband performance and average speed in Thailand have improved overall. This resulted in a wider customer base for mobile internet, especially among those who live in remote areas. In 2020, AIS provided the best 4G availability in the country, closely followed by True Move H.

The impact of mobile apps in Thailand

In addition to enabling users to check their emails and browse the internet, the use of mobile apps has drastically facilitated our lives in almost every aspect . Nowadays, mobile apps support users in numerous areas such as communication, banking, shopping, health, entertainment, social media, education, and even finding future partners. The most popular mobile app category in Thailand is social media. In addition to that, with many banks offering mobile banking services, the volume of mobile banking transactions in Thailand had increased significantly since 2017. Mobile dating apps have also gained popularity in Thailand recently as a lot of Thais find it hard to meet new people through social situations. Undeniably, mobile apps certainly have a great impact on Thai people’s lives.

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Mobile internet and apps market in Thailand".

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