Grupo Globo - statistics & facts

For about half a century, Grupo Globo found no rival in the Brazilian media market. Two of its enterprises stand among the leading companies in the media and publishing industry in Brazil. The largest one is Globo Comunicação e Participações, which runs the top TV channel in that country, the pay-TV content service Globosat, the Globo.com websites, and the Subscription Video-on-Demand (SVoD) service Globoplay. The other is Editora Globo, which publishes newspapers, books, and magazines. The group is also hegemonic –albeit to a lesser extent– in the online mediascape, with two titles among the top five digital news brands in Brazil. What today is a multifaceted empire started as a family business.

The 'platinum' age

Irineu Marinho created a newspaper in 1911. After 14 years, he also launched O Globo, now one of the most read newspapers in Brazil. It was his son Roberto Marinho, however, who turned the print-based enterprise into a multimedia conglomerate. In the 1940s, the company debuted on the radio. In the 1960s, Globo launched its first TV channel shortly after openly supporting the coup that inaugurated a military regime. The holding consolidated its leadership in the following decade with news programs and telenovelas that remain amongst the most-viewed shows on Globo and Brazilian television altogether. The success led the company to be nicknamed “the platinum Venus.” It was only during the second half of the 2010s that Globo started to experience a relative downturn.

A twist of fate

Over five decades after its premiere on television amidst nationwide turmoil, the holding saw its main competitors benefit from a political shift. The government of Brazil usually allocated most of its TV advertising budget to Globo because it was and remains the TV channel with the highest ratings. This changed since President Jair Bolsonaro was inaugurated, with rivals SBT and Record receiving most of the funding. But the media conglomerate relies more on its own creations nowadays. In 2020, 40 percent of Globo’s revenue came from selling content. This share tends to increase. Between January 2020 and 2021, the number of subscribers of its streaming service Globoplay skyrocketed by 650 percent.

T-commerce & startups

In early 2021, one of Globo’s main executives, Paulo Marinho, suggested that the future of the holding founded by his grand grandfather lays on sales through the TV. However, that same year, just two out of five TV sets in Brazil were smart devices, while only six percent of Brazilians surveyed in 2020 said they used smart TVs for online shopping. On another front, expansion remains part of the conglomerate's strategy. Its new investment firm Globo Ventures focuses both on unicorns –like the Latin American phenomenon Rappi– and startups created by its own TV stars.

Key figures

The most important key figures provide you with a compact summary of the topic of "Globo" and take you straight to the corresponding statistics.

TV

Digital

Media in Brazil

Other interesting statistics

Grupo Globo - statistics & facts

For about half a century, Grupo Globo found no rival in the Brazilian media market. Two of its enterprises stand among the leading companies in the media and publishing industry in Brazil. The largest one is Globo Comunicação e Participações, which runs the top TV channel in that country, the pay-TV content service Globosat, the Globo.com websites, and the Subscription Video-on-Demand (SVoD) service Globoplay. The other is Editora Globo, which publishes newspapers, books, and magazines. The group is also hegemonic –albeit to a lesser extent– in the online mediascape, with two titles among the top five digital news brands in Brazil. What today is a multifaceted empire started as a family business.

The 'platinum' age

Irineu Marinho created a newspaper in 1911. After 14 years, he also launched O Globo, now one of the most read newspapers in Brazil. It was his son Roberto Marinho, however, who turned the print-based enterprise into a multimedia conglomerate. In the 1940s, the company debuted on the radio. In the 1960s, Globo launched its first TV channel shortly after openly supporting the coup that inaugurated a military regime. The holding consolidated its leadership in the following decade with news programs and telenovelas that remain amongst the most-viewed shows on Globo and Brazilian television altogether. The success led the company to be nicknamed “the platinum Venus.” It was only during the second half of the 2010s that Globo started to experience a relative downturn.

A twist of fate

Over five decades after its premiere on television amidst nationwide turmoil, the holding saw its main competitors benefit from a political shift. The government of Brazil usually allocated most of its TV advertising budget to Globo because it was and remains the TV channel with the highest ratings. This changed since President Jair Bolsonaro was inaugurated, with rivals SBT and Record receiving most of the funding. But the media conglomerate relies more on its own creations nowadays. In 2020, 40 percent of Globo’s revenue came from selling content. This share tends to increase. Between January 2020 and 2021, the number of subscribers of its streaming service Globoplay skyrocketed by 650 percent.

T-commerce & startups

In early 2021, one of Globo’s main executives, Paulo Marinho, suggested that the future of the holding founded by his grand grandfather lays on sales through the TV. However, that same year, just two out of five TV sets in Brazil were smart devices, while only six percent of Brazilians surveyed in 2020 said they used smart TVs for online shopping. On another front, expansion remains part of the conglomerate's strategy. Its new investment firm Globo Ventures focuses both on unicorns –like the Latin American phenomenon Rappi– and startups created by its own TV stars.

Other interesting statistics

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)