Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Women's apparel in India - statistics & facts

The Indian women’s apparel market was the sixth largest women’s apparel market in the world in 2020. In the domestic market sales from women’s fashion accounted for more than 1,313 billion Indian rupees in 2018, while men’s apparel had a market size of more than 1,564 billion rupees. Paired with high growth rates, the women’s wear market is forecasted to overtake men’s wear by 2025.

Between tradition and modernity

  Although there are regional differences in draping style, Indian sarees are the most widespread worn by Indian women. The saree is a traditional garment comprised of six yards of cloth, but it has been adapted into trendy new styles and fashions, making it much more than just a traditional dress. Nevertheless, the salwar kameez, a comfortable dress-like cloth, combined with wide trousers and a long stole, dominated India’s women’s apparel market, especially during festivities or family functions such as marriages. Although ethnic wear is usually the first choice for women, western wear such as denim and t-shirts accounted for high growth rates, pushing the women’s apparel market into a different direction. The inflow of global western wear companies such as Zara, Westside or Vero Moda has created a new challenge for traditional retailers in India.

Brand-new retail forms

  The retail of clothes in India has been traditionally organized into small family-owned stores selling a variety of patterns and styles which are purchased by means of a tough bargaining process. The products were often locally produced and mostly without a brand tag. With the expansion of malls, organized retail and, most recently e-commerce, the share of unbranded clothes decreased, and branded clothes emerged as new growth drivers of the market. Online platforms like Limeroad, targeting women’s fashion needs, were rewarded with significant success, but could not overpower marketplace retailers such as Amazon.
Overall, changes in the Indian retail structure and fashion preferences have shaped, and continues to shape, the women’s apparel market in the country. The market is constantly giving rise to new opportunities both for traditional attire and the western clothing market. Furthermore, other niche areas of the market are opening doors to growth in other segments, such as women’s underwear.

Key figures

The most important key figures provide you with a compact summary of the topic of "Women's apparel in India" and take you straight to the corresponding statistics.

Ethnic wear

Western wear

Interesting statistics

In the following 7 chapters, you will quickly find the 31 most important statistics relating to "Women's apparel in India".

Women's apparel in India

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Women's apparel in India - statistics & facts

The Indian women’s apparel market was the sixth largest women’s apparel market in the world in 2020. In the domestic market sales from women’s fashion accounted for more than 1,313 billion Indian rupees in 2018, while men’s apparel had a market size of more than 1,564 billion rupees. Paired with high growth rates, the women’s wear market is forecasted to overtake men’s wear by 2025.

Between tradition and modernity

  Although there are regional differences in draping style, Indian sarees are the most widespread worn by Indian women. The saree is a traditional garment comprised of six yards of cloth, but it has been adapted into trendy new styles and fashions, making it much more than just a traditional dress. Nevertheless, the salwar kameez, a comfortable dress-like cloth, combined with wide trousers and a long stole, dominated India’s women’s apparel market, especially during festivities or family functions such as marriages. Although ethnic wear is usually the first choice for women, western wear such as denim and t-shirts accounted for high growth rates, pushing the women’s apparel market into a different direction. The inflow of global western wear companies such as Zara, Westside or Vero Moda has created a new challenge for traditional retailers in India.

Brand-new retail forms

  The retail of clothes in India has been traditionally organized into small family-owned stores selling a variety of patterns and styles which are purchased by means of a tough bargaining process. The products were often locally produced and mostly without a brand tag. With the expansion of malls, organized retail and, most recently e-commerce, the share of unbranded clothes decreased, and branded clothes emerged as new growth drivers of the market. Online platforms like Limeroad, targeting women’s fashion needs, were rewarded with significant success, but could not overpower marketplace retailers such as Amazon.
Overall, changes in the Indian retail structure and fashion preferences have shaped, and continues to shape, the women’s apparel market in the country. The market is constantly giving rise to new opportunities both for traditional attire and the western clothing market. Furthermore, other niche areas of the market are opening doors to growth in other segments, such as women’s underwear.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)