Consumer electronics in Indonesia - statistics & facts

The growing middle class and their increased purchasing power, among other factors, have resulted in increased spending by Indonesian consumers on non-essential products such as consumer electronics. Consumer electronics encompass communication and entertainment devices as well as devices that are used for information purposes. As of the third quarter of 2021, the most common digital devices that the Indonesian adult population owned included mobile phones, smartphones, and laptop or desktop computers. The increase in consumer electronics purchases among Indonesian consumers is well reflected in the total market revenue of consumer electronics that has been ascending in recent years.The growth has continued despite the COVID-19 pandemic hitting the country in the last two years. However, some movement constraints imposed by the government to curb the spread of the virus have shifted the structure of purchasing channels slightly towards online channels.

The impact of COVID-19 pandemic on consumer electronics market

The mandatory closure of offline businesses selling non-essential products during various stages of Large-Scale Social Distancing, locally known as PSBB, has increased the overall use of e-commerce in the country. A study revealed that 55 percent of Indonesian consumers purchased more online during the COVID-19 pandemic. This also holds for the consumer electronics market, where there was a seven-percent growth in e-commerce sales in 2020 compared to the previous year. Since this period, the online sales channels account for almost 18 percent of consumer electronic sales in Indonesia. As of June 2022. the preferred online shopping channels were e-commerce marketplaces such as Shopee or Lazada.

Where do Indonesian purchase consumer electronics?

Despite the higher use of e-commerce that was fueled by the COVID-19 pandemic, offline channels are still the most preferred purchasing channels for electronic products in Indonesia. As of recent findings, 55 percent of Indonesian consumers chose official brand offline stores as their preferred purchase channels for gadgets. Furthermore, the majority of Indonesian consumers purchased audio and video electronics products via modern trade such as supermarkets, department stores, and specialty stores. However, for those who are keen on shopping online, Jakarta Notebook was the most preferred e-commerce site for electronics among Indonesian online shoppers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 31, 2023

Key insights

Global spending on IT devices in 2023
685.6bn USD
Growth in revenue of TV peripheral devices in Indonesia in 2020
6.3%
Forecast revenue of the consumer electronics market in Indonesia
26.07bn USD
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Editor’s Picks Current statistics on this topic

Revenue of the consumer electronics market in Indonesia from 2018 to 2028 (in billion U.S. dollars)

Revenue of the consumer electronics industry in Indonesia 2018-2028

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Consumer Electronics

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Share of population that currently owns digital devices in Indonesia 2022, by device

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