Kenyan tea in the world
Tea produced in Kenya mainly supplies the international market. As of December 2021, the commodity was shipped to over 45 countries. Pakistan was the leading export destination, purchasing around 40 percent of the total tea exported. Egypt and the United Kingdom were also major markets supplied by Kenya. Overall, the tea trade generated 16.2 billion Kenyan shillings (roughly 115.3 million U.S. dollars) in earnings for the East African country as of March 2023. In terms of volume, around 50 thousand metric tons of the product were exported.Retail tea market
Although still small in comparison to the exported volume, the domestic consumption of tea in Kenya has been increasing. In 2021, Kenyans bought a total of 38.4 million kilograms of the product. That represented a significant increase from nearly 19 million kilograms in 2010. Furthermore, by 2027, the consumption of black tea by Kenyans might reach some 57 thousand metric tons, according to projections. Consequently, the tea market revenue is also forecast to increase, jumping from 1.6 billion U.S. dollars in 2021 to 2.1 billion U.S. dollars in 2025.Tea or coffee?
Tea dominates the hot drinks retail industry in Kenya. However, this dynamic has been slowly changing, as the country has been experiencing a fast-rising coffee drinking culture. Similarly to tea, most of the coffee produced in Kenya is sold in the international market. Nevertheless, local consumption of coffee has been growing in recent years, mostly driven by the rise of the middle-urban class.
