The foundation of TCM and its approach
TCM is based on the concept of qi, an energy that controls the movement of blood and flows along meridians in the body, which form a structured system like an electric circuit. In Chinese medicine, an excess or deficiency of qi can affect overall health. In this sense, TCM treatment seeks to maintain the balance of qi to prevent and heal diseases.Major TCM remedies include herbal medicines, acupuncture (inserting thin needles into targeted areas of the body), tui na (Chinese massage), moxibustion (a form of heat therapy using dried plant materials called moxa), cupping (using a cup to pull an area of skin into a suction), and meditation exercises (i.e. taichi and qigong). While some people may argue that this ancient form of medicine is not scientifically based, many Chinese people consider the therapeutic approach effective and less invasive.
Chinese TCM market and outlook
It comes as no surprise that TCM takes up a considerable part of the Chinese pharmaceutical market. Held within this trillion-yuan market segment are TCM patent drugs, medicinal materials, decoction pieces, formula granules, and various healthcare products. In recent years, TCM healthcare has become increasingly popular among China’s affluent consumers, reflected by its import value tripling between 2016 and 2019.Notably, the Chinese government has announced policies to support the development of TCM and promote it in global settings. The priority is to protect and industrialize TCM herbs, as well as to promote TCM innovation and scientific research. Advanced technology is also playing a crucial role in TCM development. Industry experts predict that AI and big data will bring major breakthroughs in TCM diagnosis and research.
