Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Market share of the leading global pharmaceutical markets 2023
Detailed statistics
Market share of the leading global pharmaceutical markets 2023
Detailed statistics
OTC medication retail sales in the U.S. 1965-2023
Market share of the leading global pharmaceutical markets 2023
Market share of leading 10 national pharmaceutical markets worldwide in 2023
Pharmaceutical corporations by U.S. revenue 2023
Leading 10 pharmaceutical companies by U.S. revenue in 2023 (in billion U.S. dollars)
Leading pharmacies in the U.S. 2023, based on prescription revenue
Leading pharmacies in the United States in 2023, based on prescription revenue (in billion U.S. dollars)
Prescription drug expenditure in the U.S. 1960-2022
Prescription drug expenditure in the United States from 1960 to 2022 (in billion U.S. dollars)
OTC medication retail sales in the U.S. 1965-2023
Total OTC drug retail sales in the U.S. from 1965 to 2023 (in billion U.S. dollars)
OTC total sales volume in the U.S. 2017-2023
Total OTC sales volume in the United States from 2017 to 2023 (in million units)
Marketing budgets of U.S. healthcare companies 2019-2023
Mean marketing budgets of healthcare companies in the United States from 2019 to 2023, by type (in million U.S. dollars)
Change in marketing budgets of U.S. healthcare companies 2024, by target
Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group
Distribution of healthcare companies' marketing budgets in the U.S. 2022, by channel
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
Pharma ad spend in the U.S. 2022-2023
Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
Healthcare ad spend on TV in the U.S. 2019-2021
Healthcare advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
Healthcare ad spend on magazines in the U.S. 2019-2021
Healthcare advertising spending on magazines in the United States from 2019 to 2021 (in billion U.S. dollars)
Healthcare ad spend on radio in the U.S. 2019-2021
Healthcare advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
Healthcare ad spend on OOH advertising in the U.S. 2019-2021
Healthcare advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)
Healthcare ad spend on newspapers in the U.S. 2019-2021
Healthcare advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
Healthcare ad spend on cinema in the U.S. 2019-2021
Healthcare advertising spending on cinema in the United States from 2019 to 2021 (in 1,000 U.S. dollars)
Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
Distribution of digital advertising spending in the United States in 2023, by industry
Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)
Healthcare's display ad spend in the U.S. 2019-2021
Healthcare digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
Pharma ad spend on YouTube in the U.S. Q1 2022-Q1 2023
Pharma advertising spending on YouTube in the United States in 1st quarter 2022 and 1st quarter 2023 (in million U.S. dollars)
GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for pharmaceuticals in selected countries worldwide in May 2023 (in U.S. dollars)
Leading pharmaceutical brands in the U.S. 2023, by DTC ad spending
Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars)
Most advertised drugs on U.S. TV 2022
Leading pharmaceutical brands in the United States in 2022, by national TV ad spend (in million U.S. dollars)
Top healthcare marketing agencies in North America 2023, by revenue
Leading healthcare marketing agencies in North America in 2023, by revenue (in million U.S. dollars)
Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
Perception of the revelance of pharmaceutical advertising in the United States as of March 2023, by age group
Consumer perception to the frequency of pharma advertising in the U.S. 2022
Perception of the frequency of pharmaceutical advertising in the United States as of March 2022
Consumer attitude to the length of pharma advertising in the U.S. 2022
Perception of length of pharmaceutical advertising in the United States as of March 2022
Actions taken in reaction to pharma advertising in the U.S. 2023, by age
Leading actions taken in response to seeing pharmaceutical advertising according to consumers in the United States as of March 2023, by age group
Share of women seeking out influencers for health recommendations in the U.S. 2022
Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022
Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
Experiences of consumers aged 65 or older with Medicare marketing in the United States as of December 2022
Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Frequency of solicitations about Medicare plans that consumers aged 65 or older reported receiving or viewing during Medicare open enrollment in the United States as of December 2022, by medium
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