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Consumer electronics industry in Thailand - statistics & facts

Consumer electronics, such as smartphones, laptops, tablets, PCs, televisions, and wearables, have become highly accessible in Thailand. As the number of middle-class Thai households grew over the years, so has the purchasing power for consumer electronics. The revenue for consumer electronics in Thailand has increased since 2012 and was estimated to amount to almost seven billion U.S. dollars in 2025. Key product segments contributing to Thailand's consumer electronics revenue growth included smartphones and televisions.

Ownership of leading consumer electronics in Thailand

Without a doubt, smartphones are one of the most owned consumer electronics in Thailand. The penetration rate of smartphones in Thailand was forecast to reach 84 percent of the population by 2026. Some possible factors that led to this rise in smartphone usage may have resulted from an increase in purchasing power of consumers and perhaps a wider variety of smartphones at different price ranges. Besides smartphones, televisions also have a high ownership rate, almost as much as smartphones. 82 percent of Thai households were reported to have owned a television, making it very accessible for advertisers to contribute to the revenue generated in Thailand's TV, radio, and multimedia segment.

The driving factors for demand in consumer electronics

During the COVID-19 pandemic, strict social-distancing regulations resulted in consumers adopting the 'new normal' way of life, leading to almost all daily activities being handled online, including schooling, remote working, online shopping, and mobile banking. This change in consumer behavior has made consumer electronics such as laptops, tablets, and wearables highly sought-after. On top of this, the introduction of 5G infrastructures in Thailand has created greater demand for digital products and services. Faster and more efficient internet connectivity, as a result of 5G, has partially contributed to greater use of apps and online services since consumers and business owners can manage their operations and daily tasks faster than 4G connectivity. This preference towards digital platforms has driven Thais to search for suitable consumer electronic devices to complement the potential use of 5G technologies, displayed through the rising intent for consumer electronics purchases, which was forecast to rise in the upcoming years.

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