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Consumer electronics industry in Thailand - statistics & facts

Consumer electronics such as smartphones, laptops, tablets, PCs, televisions, and wearables have never been more accessible in Thailand. As the number of middle-class Thai households has been growing over the years, so has the purchase ability for consumer electronics. The consumer electronics revenue in Thailand has increased since 2012 and was estimated to amount to almost seven billion U.S. dollars in 2025. Key product segments contributing to the growth of consumer electronics revenue in Thailand included smartphones and televisions.

Ownership of leading consumer electronics in Thailand

Undoubtedly, smartphones are one of the most owned consumer electronics in Thailand. The penetration rate of smartphones in Thailand was around 60 percent in 2017; this figure has been increasing annually and is forecast to reach 84 percent of the population by 2026. This indicated an increase in purchasing power of consumers and perhaps a wider variety of smartphones at different price ranges. Apart from smartphones, televisions also have a high ownership rate, if not as much as smartphones. Around 82 percent of Thai households reported having owned a television in Thailand. As the percentage of television ownership grew, so did the yield in this segment. By 2025, the revenue generated in the TV, radio, and multimedia segment in Thailand is forecast to reach around 1.75 billion U.S. dollars. The use of laptops and tablets among Thai consumers have also increased during the coronavirus (COVID-19) pandemic, partly due to the changing working condition.

The use of consumer electronics during COVID-19 pandemic

As students were instructed to study at home and white-collar workers shifted to work from home during the coronavirus (COVID-19) pandemic, Thais sought after consumer electronics such as laptops, tablets, and wearables more than ever. Although Thai people became more careful about spending during the pandemic, the purchase intent for consumer electronics for the majority is forecast to increase in the next few years. Consumer electronics in Thailand have become extraordinarily essential amid the pandemic. Another distinct example is the increased average time spent on usage for smartphones, desktops and laptops, and tablets among Thai users as it had doubled in 2020 from 2019.

Key figures

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Ownership rate

Consumer behavior

Interesting statistics

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Consumer electronics industry in Thailand

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Consumer electronics industry in Thailand - statistics & facts

Consumer electronics such as smartphones, laptops, tablets, PCs, televisions, and wearables have never been more accessible in Thailand. As the number of middle-class Thai households has been growing over the years, so has the purchase ability for consumer electronics. The consumer electronics revenue in Thailand has increased since 2012 and was estimated to amount to almost seven billion U.S. dollars in 2025. Key product segments contributing to the growth of consumer electronics revenue in Thailand included smartphones and televisions.

Ownership of leading consumer electronics in Thailand

Undoubtedly, smartphones are one of the most owned consumer electronics in Thailand. The penetration rate of smartphones in Thailand was around 60 percent in 2017; this figure has been increasing annually and is forecast to reach 84 percent of the population by 2026. This indicated an increase in purchasing power of consumers and perhaps a wider variety of smartphones at different price ranges. Apart from smartphones, televisions also have a high ownership rate, if not as much as smartphones. Around 82 percent of Thai households reported having owned a television in Thailand. As the percentage of television ownership grew, so did the yield in this segment. By 2025, the revenue generated in the TV, radio, and multimedia segment in Thailand is forecast to reach around 1.75 billion U.S. dollars. The use of laptops and tablets among Thai consumers have also increased during the coronavirus (COVID-19) pandemic, partly due to the changing working condition.

The use of consumer electronics during COVID-19 pandemic

As students were instructed to study at home and white-collar workers shifted to work from home during the coronavirus (COVID-19) pandemic, Thais sought after consumer electronics such as laptops, tablets, and wearables more than ever. Although Thai people became more careful about spending during the pandemic, the purchase intent for consumer electronics for the majority is forecast to increase in the next few years. Consumer electronics in Thailand have become extraordinarily essential amid the pandemic. Another distinct example is the increased average time spent on usage for smartphones, desktops and laptops, and tablets among Thai users as it had doubled in 2020 from 2019.

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