Alcohol consumption in RomaniaAs previously mentioned, the COVID-19 pandemic also impacted the country’s alcohol market in terms of consumption. Under the new circumstances, Romanian consumers began to drink more alcoholic beverages at home. As a result, the annual alcohol consumption per capita in Romania increased to 10.38 liters of pure alcohol in 2021. The consumers especially favor beer and wine products. Therefore, it comes as no surprise that annual beer consumption per capita increased by 16 percent since 2014, totaling 86 liters in 2019.
According to the International Organization of Vine and Wine, in 2020, Romania figured among countries with the highest wine consumption in the world. The country’s annual wine consumption amounted to 3.8 million hectoliters that year. Wine is mainly perceived as a noble drink, often preferred for dinner occasions and good companies. In 2020, Romanians favored red wine — specifically Feteasca Neagră, a Romanian variety with a black currant flavor, which acquires a strong and pleasant taste with aging.