Online grocery shopping has reached a standstillDespite the rising popularity of online grocery retail, most Hungarians prefer in-person shopping when it comes to FMCG products. Several international FMCG retail chains are active on the Hungarian market, with Lidl recording the highest revenue in 2022, followed by Tesco and Spar, respectively. However, the Hungarian supermarket chain, Coop operated the highest number of stores in the same year, with two other domestic retailers, CBA and Reál, following in the ranking.
The internet is not expected to become a dominant FMCG retail channel any time soon, nevertheless, it accounts for an increasing share of the market revenue. The coronavirus (COVID-19) pandemic brought a sudden rise in the share of the population buying online groceries, however, online FMCG penetration rate has stood at 22 percent since 2020. Factors such as illness and lack of time encourage Hungarian consumers to purchase groceries online, with a smaller share even doing their monthly grocery shopping through the internet.