Holiday season advertising in the United States - statistics & facts
Key insights
- Holiday retail sales
- 957.3bn USD
Detailed statistics
Holiday retail sales in the United States 2000-2023
- Holiday digital ad spend
- 65bn USD
Detailed statistics
Quarterly online advertising revenue in the U.S. 2007-2023
- Holiday retail ad spend
- 2.53bn USD
Detailed statistics
Holiday retail & online retail ad spending in the U.S. 2016-2019
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Current statistics on this topic
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Overview
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- Premium Statistic Holiday retail sales in the United States 2000-2023
- Basic Statistic Quarterly online advertising revenue in the U.S. 2007-2023
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail industry ad spend in the U.S. 2022-2023
- Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
- Premium Statistic Most popular national and religious holidays in the United States 2023
- Premium Statistic Leading factors influencing purchase decisions during holiday season in the U.S. 2023
Overview
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Premium Statistic
Holiday retail sales in the United States 2000-2023
Holiday retail sales in the United States 2000-2023
Holiday retail sales in the United States from 2000 to 2023 (in billion U.S. dollars)
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Basic Statistic
Quarterly online advertising revenue in the U.S. 2007-2023
Quarterly online advertising revenue in the U.S. 2007-2023
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars)
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Premium Statistic
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
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Premium Statistic
Retail industry ad spend in the U.S. 2022-2023
Retail industry ad spend in the U.S. 2022-2023
Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
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Premium Statistic
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)
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Most popular national and religious holidays in the United States 2023
Most popular national and religious holidays in the United States 2023
Most popular national and religious events in the United States as of the 2nd quarter of 2023
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Leading factors influencing purchase decisions during holiday season in the U.S. 2023
Leading factors influencing purchase decisions during holiday season in the U.S. 2023
Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023
Market insights and leaders
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- Premium Statistic Expected changes in holiday ad spending among marketers in the U.S. 2023
- Premium Statistic Top media channels marketers plan to use for holiday season advertising U.S. 2023
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
- Premium Statistic Share of SMBs investing more in holiday season advertising U.S. 2023
- Premium Statistic Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023
Market insights and leaders
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Premium Statistic
Expected changes in holiday ad spending among marketers in the U.S. 2023
Expected changes in holiday ad spending among marketers in the U.S. 2023
Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023
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Premium Statistic
Top media channels marketers plan to use for holiday season advertising U.S. 2023
Top media channels marketers plan to use for holiday season advertising U.S. 2023
Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023
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Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022
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Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry
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Share of SMBs investing more in holiday season advertising U.S. 2023
Share of SMBs investing more in holiday season advertising U.S. 2023
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023
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Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023
Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023
Most popular marketing tactics small and medium-sized businesses (SMBs) use to grow their customer base during the holiday season in the United States as of September 2023
Halloween
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- Premium Statistic Expected change in Halloween spending among U.S. consumers 2023
- Premium Statistic Expected spend among Gen Z for Halloween in the United States 2023
- Premium Statistic Expected spend among millennials for Halloween in the United States 2023
- Basic Statistic Stores in which young U.S. consumers planned to make their Halloween purchases 2022
- Premium Statistic Leading industries in Halloween digital ad spend in the U.S. 2021
- Premium Statistic Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021
Halloween
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Expected change in Halloween spending among U.S. consumers 2023
Expected change in Halloween spending among U.S. consumers 2023
Share of Halloween shoppers in the United States that expect to spend more or less on Halloween in 2023 compared to last year
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Expected spend among Gen Z for Halloween in the United States 2023
Expected spend among Gen Z for Halloween in the United States 2023
Anticipated Halloween expenditure among Gen Z consumers in the United States in 2023
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Premium Statistic
Expected spend among millennials for Halloween in the United States 2023
Expected spend among millennials for Halloween in the United States 2023
Anticipated Halloween expenditure among millennials in the United States in 2023
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Basic Statistic
Stores in which young U.S. consumers planned to make their Halloween purchases 2022
Stores in which young U.S. consumers planned to make their Halloween purchases 2022
Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022
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Leading industries in Halloween digital ad spend in the U.S. 2021
Leading industries in Halloween digital ad spend in the U.S. 2021
Leading industries in Halloween digital ad spending in the United States in 2021 (in million U.S. dollars)
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Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021
Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021
Leading confection brands for Halloween digital ad spending in the United States in 2020 and 2021 (in million U.S. dollars)
Thanksgiving
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- Premium Statistic Leading Black Friday digital advertisers in the U.S. in 2021
- Premium Statistic Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
- Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
- Premium Statistic Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021
Thanksgiving
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Leading Black Friday digital advertisers in the U.S. in 2021
Leading Black Friday digital advertisers in the U.S. in 2021
Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars)
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Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
Change in Amazon Prime Day sponsored ads spending on amazon.com from 2019 to 2022
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Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022
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Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021
Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021
Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021
Christmas
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- Premium Statistic Where U.S. consumers get inspiration for holiday gifts 2021
- Premium Statistic U.S. sales days when most people do their holiday shopping 2020-2022
- Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2023
- Premium Statistic Leading gifts U.S. consumers planned to buy for others during the holidays 2023
Christmas
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Where U.S. consumers get inspiration for holiday gifts 2021
Where U.S. consumers get inspiration for holiday gifts 2021
Where do you find inspiration for holiday gifts?
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U.S. sales days when most people do their holiday shopping 2020-2022
U.S. sales days when most people do their holiday shopping 2020-2022
Sales days on which shoppers in the United States buy holiday presents from 2020 to 2022
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Basic Statistic
U.S. consumers' preferred types of retailers for holiday shopping 2023
U.S. consumers' preferred types of retailers for holiday shopping 2023
Types of retailers consumers will likely shop at for holiday gifts in the United States, as of September 2023
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Leading gifts U.S. consumers planned to buy for others during the holidays 2023
Leading gifts U.S. consumers planned to buy for others during the holidays 2023
Leading gifts consumers in the United States planned to buy for others during the holidays in 2023, by product category
Consumer insights
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- Basic Statistic Opinions on when it is still too early to show holiday items in the U.S. 2023
- Premium Statistic Consumer attitudes towards holiday marketing and advertising in the U.S. 2022
- Premium Statistic Most popular aspects of holiday advertising and marketing in the U.S. 2023
- Premium Statistic Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
- Basic Statistic Attitudes towards holiday food advertising in the U.S. 2021
- Premium Statistic Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Consumer insights
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Basic Statistic
Opinions on when it is still too early to show holiday items in the U.S. 2023
Opinions on when it is still too early to show holiday items in the U.S. 2023
How early is too early for retailers and websites to showcase holiday products?
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Consumer attitudes towards holiday marketing and advertising in the U.S. 2022
Consumer attitudes towards holiday marketing and advertising in the U.S. 2022
Consumer attitudes towards companies marketing around holidays in the United States as of July 2022
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Premium Statistic
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
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Premium Statistic
Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023
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Basic Statistic
Attitudes towards holiday food advertising in the U.S. 2021
Attitudes towards holiday food advertising in the U.S. 2021
Attitudes towards holiday food advertising in the United States as of November 2021
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Premium Statistic
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
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