Direct-to-home overtakes cable as leading pay TV format
Among the different pay TV formats, the direct-to-home (DTH) segment has been an active driver of pay TV penetration nationwide. In fact, more than half of pay TV subscriptions in India are digital as opposed to analog. With over 900 satellite channels to choose from, some of the country's leading DTH operators were Tata Sky and Airtel. Meanwhile, the government-led DD Free Dish initiative was launched in 2004 to encourage the mass adoption of direct-to-home services and was India's first and only free-to-air (FTA) DTH service. This required subscribers to only pay a one-time investment for the installation of a set-to-box and dish antenna without a monthly subscription.
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