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Amazon Business - statistics & facts

After becoming the undisputed leader of the business-to-consumer (B2C) marketplace model in North America and Europe, Amazon has spread its wings to business-to-business (B2B) e-commerce. Launched in 2015, the now thriving Amazon Business marketplace replaced pre-existing Amazon Supply, which was Bezos’s first attempt at creating a B2B marketplace for the U.S. market. The platform mostly addresses business organizations, which can pay a Business Prime subscription tailored to their needs.

A marketplace with growth potential

As it was for its B2C equivalent, Amazon Business started operating in the United States, where it generates the most revenue. Outside of its headquarters’ home, Amazon Business is currently available to businesses based in Canada, Germany, France, the United Kingdom, Spain, Italy, Japan, and India. In 2019, the combined value of gross merchandise volume of Amazon Business amounted to 15 billion U.S. dollars and a fivefold increase was forecast by 2023. The most appealing product categories to B2B buyers are Maintenance, Repair, and Operations (MRO) supplies, like spare parts, protective equipment for workers, and cleaning products. In 2020, Amazon Business listed 18 million products under the MRO category.

First traffic, then sales

Procurement professionals are buying online more than they used to do in the past. Although with differences across countries, desktop traffic to Amazon Business’s website has grown on its main regional platforms available in Germany, the UK, Italy, France, and Spain. The higher number of visitors is related to sales transactions as well as to user behavior. Nearly half of B2B buyers would browse on Amazon Business to look for items first, regardless of the vendor or platform they would eventually purchase from, a U.S. survey showed.

Why Amazon stays competitive

B2B marketplaces have created a highly competitive e-commerce scene. On the one hand, companies can choose to purchase from established software providers with built-in e-commerce solutions. On the other, new startup marketplaces specialized in industry verticals are gaining more investments and visibility. Unlike many competitors, Amazon Business provides a wide range of fulfillment services to address key aspects of shopping online among B2B buyers. For example, purchasing managers from China, the U.S., and the UK prioritized delivery, checkout, and return conditions over supplier expertise and pricing.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Amazon Business".


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