Social media advertising and marketing in the United States - statistics & facts

Revenue of the social media advertising industry in the U.S. 2018-2027

Revenue of the social media advertising market in the United States from 2018 to 2027 (in billion U.S. dollars)

Revenue growth of social media advertising in the U.S. 2018-2027

Revenue growth of social media advertising in the United States from 2018 to 2027

Ad spending per internet user of social media advertising in the U.S. 2018-2027

Ad spending per internet user of the social media advertising market in the United States from 2018 to 2027 (in U.S. dollars)

Mobile ad spend in the U.S. 2018-2027, by format

Mobile advertising spending in the United States from 2018 to 2027, by format (in billion U.S. dollars)

Leading social apps in the U.S. 2023, by active user reach

Leading social media apps based on share of active users in the United States as of January 2023

Social referrals to e-commerce sites in the U.S. 2021-2023, by device

Share of visits to e-commerce websites from social media referrals in the United States from 1st quarter 2021 to 1st quarter 2023, by device

Share of digital in media budgets in the U.S. 2023, by format

Share of media budgets devoted to digital according to marketers in the United States in 2023, by format

Leading creator marketing goals in the U.S. 2022

Leading goals of social media marketers while working with creators in the United States as of May 2022

U.S. businesses social media marketing budget share 2015-2024

Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024

U.S. businesses social media marketing budget share 2023, by sector

Share of marketing budgets devoted to social media marketing according to CMOs in the United States as of February 2023, by primary economic sector

Social media activities creating a positive brand perception U.S. 2022, by gender

Social media activities creating a positive brand perception according to consumers in the United States as of June 2022, by gender

Social media with highest ROAS in the U.S. & Canada 2023

Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023

D2C ad spend in the U.S. 2021-2022, by platform

Distribution of direct-to-consumer (D2C) brands advertising spending in the United States from January 2021 to March 2022, by platform/medium

Most used social media platforms by type in the U.S. 2023

Most used social media platforms by type in the U.S. as of June 2023

Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025

Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025

Platforms where consumers follow virtual influencers in the U.S. 2022

Leading platforms where consumers follow virtual influencers in the United States as of March 2022

Largest TikTok advertisers in the U.S. 2022

Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars)

Meta ad spend in the U.S. 2018-2022, by category

Categories with highest Meta advertising spending in the United States between November 2018 and April 2022 (in million U.S. dollars)

U.S. leading social media usage reasons 2022

Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2022

Most common social media activities in the U.S. 2023

Most common social media activities in the U.S. as of June 2023

Content types engaging for social media marketing in the U.S. 2022

Types of most engaging content for social media marketing according to consumers in the United States as of April 2022

Top ways to engage with brands on social media according to U.S. consumers 2022

Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022

Popularity of social media marketing among consumers in the U.S. 2022, by generation

Popularity of social media marketing among consumers in the United States as of June 2022, by age group

Use of social media to contact brands in the U.S. 2022, by generation

Use of social media to contact brands among consumers in the United States as of June 2022, by age group

U.S. adults buying a product after seeing influencer postings 2022, by gender

Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender

Media where adult Gen Zers were the most receptive to ads in the U.S. 2023

Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023

Factors driving Gen Z engagement with new brands on social media in the U.S. 2022

Leading factors motivating Gen Z consumers to engage with a new brand on social media in the United States in May 2022

Leading marketing purposes of generative AI in the U.S. 2023

Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023

Leading generative AI tools used for marketing purposes in the U.S. 2023

Leading generative artificial intelligence (AI) tools used for marketing purposes by professionals in the United States as of March 2023

Attitudes towards the usage of generative AI for social media ads in the U.S. 2022

Consumer attitudes towards the usage of generative artificial intelligence (AI) in social media advertising in the United States as of 2022

Appeal of generative AI images in social media advertising in the U.S. 2023

Levels of appeal of generative artificial intelligence (AI) images in social media created by advertisers according to consumers in the United States as of January 2023, by age