The national market is filled with both titles established directly in Germany and existing to this day, as well as German versions of international magazines in this segment, such as Vogue, Elle, InStyle, to name a few. These magazines have always been a magnet for advertisers, especially from the beauty, fashion, and personal care markets, with consumer electronics and mobile technology joining the pages in recent decades. However, as print media continues to record falling paid circulation numbers year after year, advertisers may reconsider how to reach their target audiences, even though magazines increasingly rely on advertising revenue to keep existing. Brigitte, one of the best known women's magazines on the German market, has been seeing decreasing paid circulation on a quarterly basis.
Women's and fashion magazines are typically published weekly, bi-weekly, or monthly. Among weekly women's magazines, the most popular titles based on recent paid circulation figures were Freizeit Revue, the aforementioned Bild der Frau and Neue Post. Bild der Frau is one of the editions of the overhead brand Bild, which is Germany's leading tabloid newspaper. Bi-weekly titles leading by copies sold were Brigitte, Freundin and Für Sie. All three are available both in the standard A4 format and a smaller pocket version. Monthly editions most bought by consumers were InStyle, Cosmopolitan, and myself.
