Christmas season shopping in the Netherlands - Statistics & Facts
The holiday season is an exciting time in the Netherlands: from enjoying seasonal candy to receiving gifts from either Sinterklaas or Santa Claus, there are many festive moments to look forward to during this time of year. The holiday season is also of vital importance to most retailers, as sales figures tend to reach their annual peaks during those late autumn and early winter months. In 2022, total retail sales over the course of the holiday season in the Netherlands were forecast to reach about 17.2 billion U.S. dollars, which is a slight decline compared to the previous year.
Dutch gift shopping habits
One very common habit around Christmas time is that of gift giving. And while people around the world often give each other presents on Christmas Eve or Day, people in the Netherlands also hand out gifts during Sinterklaas (or Saint Nicholas), which takes place on the fifth of December. In 2021, about half of surveyed Dutch people planned to buy presents for Christmas and/or Sinterklaas. Whether it is a nice box of chocolates or brand new shoes, the majority of respondents to the same survey said they usually receive gifts over the course of the holiday period, with some 90 percent getting at least something during Sinterklaasfeest. When purchasing Sinterklaas gifts, specifically, consumers in the Netherlands intended to spend over 130 euros in 2021, an increase compared to one year earlier.
Holiday season retail sales in other parts of Europe
Although retail sales in the Netherlands were expected to reach an estimated total of more than 17 billion U.S. dollars during Christmas, certain other, larger countries were projected to spend far more in total. In 2022, Christmas retail sales in the United Kingdom and Germany were expected to reach a total of roughly 110 and 98 billion U.S. dollars, respectively.
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