Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowChristmas food and decorations
Christmas trees are a holiday staple in Scandinavia. In Denmark, there were around 2,565 Christmas tree farms operating in 2022, while its neighbor Norway exported nearly 400 Christmas trees to the Netherlands. Scandinavians also enjoy decorating spaces with Christmas trinkets, or julepynt, and seem to enjoy spreading holiday cheer through decoration. Over the years, international trade of such articles, both imports and exports, have steadily increased in Norway.Holiday shopping and sustainable Christmas gifts
In 2022, around 20 percent of Swedes stated that they intended to spend more money on Christmas gifts than in the previous year, whilst in Denmark only five percent of shoppers planned to exceed their Christmas budget. Norwegians were expected to spend over 12,000 Norwegian kroner on Christmas that same year, over 40 percent of which would go to food and drink. Revenue for the general retail trade in Norway (excluding food and drink and e-commerce) was expected to reach 28 billion Norwegian kroner as of 2023.A growing trend amongst all Scandinavian countries seems to be the topic surrounding second-hand gift-giving. Driven by sustainability and rising costs, more and more Scandinavians choose to thrift Christmas gifts for their loved ones, or even re-gift items they have never used. In Norway, almost one in three shoppers considered gifting second-hand presents, while in Sweden one in four answered positively when asked if they would purchase used Christmas gifts that year.
