Live streaming - Statistics & Facts

Key insights

Share of global users using social media to watch live content
Weekly reach of live streaming videos worldwide in Q4 2023
Most popular non-gaming category on Twitch
Just Chatting

Editor’s Picks Current statistics on this topic

Further recommended statistics


Global and U.S. usage

Gaming and eSports


Work events and company setup

Livestreaming in South-East Asia

Live commerce

Spotlight: TikTok live commerce potential


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