In our digitalized world, it is hard to think about a life without smartphones, computers or TVs. These devices are included under the umbrella term “consumer electronics”, namely, electronic devices that are purchased by users for daily and personal purposes. In recent years, the Italian consumer electronics industry has largely expanded, with its revenue forecast to reach over 17 billion euros by 2023. Whether in-store or online, numerous consumer electronics retailers are available to customers, where they can buy their favorite electronics device. Examples are Mediaworld, Unieuro, and Euronics.
Italians cannot imagine their lives without smartphones
Among all consumer electronics devices, smartphones are the most important to Italians, to the point that, during a 2022 Statista survey, over half of them stated that they could not live without their smartphones. Over the coming years, this industry is forecast to stay relatively stable. By 2028, the Italian mobile phone market is expected to reach around seven billion euros in revenue. Computers also play a major role in an Italian’s everyday life - especially laptops, the market revenue of which is forecast to increase compared to that of desktop PCs and tablets. Indeed, the share of Italian computer users has recently increased, particularly among those aged between 20 and 24 years old and were university or Ph.D. students.
Speakers, wearables, and gaming consoles
The growth of the Italian consumer electronics market is supported by the popularity of Internet of Things (IoT) devices in the country. Italians own smart speakers in their homes, like Amazon Echo, and use wearables, such as smartwatches and fitness trackers, Italians also enjoy playing video games. Particularly, in 2022, Sony was the leading console vendor, with a market share of over 96 percent. The latest addition to the market are extended reality (XR) devices, such as AR glasses and VR headsets, with the latter expected to reach a market volume of around 166 million units in 2023
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Research expert covering the global consumer technology industry