Shopping behavior in Russia - statistics & facts

Even though the coronavirus (COVID-19) pandemic's effect on customer behavior in Russia has been gradually fading out, shifts in preferences and spending budget are noticeable to date. While households spent more on food and utilities, a significant drop was reported for leisure activities such as cinema, restaurants, and travel. All in all, in 2021, roughly 30 to 50 percent of Russians anticipated decreasing their spending over the coming year.

Online versus offline shopping

Preference for traditional brick-and-mortar shopping has been prevalent among Russian customers before and after the pandemic. Thus with the gradual lift of restrictions, offline retail returned to its usual rhythm. In terms of apparel and footwear purchases, most customers employed both online and offline shopping channels. However, the average expenditure in offline outlets was somewhat prevalent to that of online stores. As for grocery shopping, Russians preferred and spent relatively more in offline grocery stores. Moreover, in 2021, over two-fifths of surveyed customers reported feeling safe in retail stores during the COVID-19 pandemic.

Consumer behavior

Quality was most important for Russians when choosing grocery, apparel, or personal care products in 2021. While freshness and preference for national produce were top criteria for choosing food products, customers were inclined to save up on such purchases by actively searching for the best promotions and switching to less expensive products. Apparel and footwear were two product categories that Russian customers bought most premium or luxury items. As of 2021, at least one-fifth of shoppers of all ages reported being brand loyalists. The younger population – aged between 16 to 29 years – was revealed to be more prone to repurchasing goods of certain brands consistently compared to customers of older ages.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by A. Melkadze, Dec 21, 2023

Key insights

Average annual household expenditure per capita
5,216.96 USD
Average FMCG spending per purchase in Russia
718 RUB
Consumer confidence index
76%
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Editor’s Picks Current statistics on this topic

Consumer confidence index (CCI) in Russia from 1st quarter 2018 to 4th quarter 2021

Shopping Behavior

Consumer confidence index in Russia quarterly 2018-2021

Importance of luxury/premium products by category in Russia in 2022

Shopping Behavior

Importance of luxury/premium products by category in Russia 2022

Average receipt in online and offline apparel stores in Russia in 2021, by age group (in Russian rubles)

Apparel & Shoes

Average spending on apparel in Russia 2021, by age and store type

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