The Polish e-sports market
The e-sports market generates revenue in two main segments, namely merchandise and ticketing. Over the past few years, the merchandise segment has accounted for the highest share of the total market revenue in the country. According to the Statista Advertising & Media Outlook, Polish e-sports market revenue is predicted to reach over one million U.S. dollars in 2024.E-sports tournaments also benefit from sponsoring activities. In 2024, sponsorship and advertising spending on e-sports amounted to over nine million U.S. dollars and is expected to increase further in the coming years. TVP Sport was the most frequently chosen free application for watching mobile sports streaming.
The popularity of live-streaming in Poland
Live-streaming refers to watching, creating, or sharing videos in real-time. League of Legends, Fortnite, and Counter-Strike: Global Offensive figure among the leading titles in content categories chosen by live streamers in the country. These preferences translate into the amount of time spent streaming. In March 2024, LoL was the most streamed game on Twitch in Polish, with a total of 57 thousand hours.Typically, streamers spend an average of 8 to 16 hours per week on their broadcasts, and the most popular Polish streamer in January 2024 in terms of stream viewership was xayoo_. Moreover, about 55 percent of the live-streaming audience declared that they supported their favorite content creators in the form of a subscription or donation.
