Children’s products are items manufactured, designed, and primarily intended to be used by kids up to 12 years of age. These can range from consumer goods for infants and toddlers, e.g., diapers, pacifiers, and simple toys, all the way to products for those that are a little older, such as skateboards, card & board games, easy-to-read children’s literature, and running shoes. Given Italy’s large (child) population, this market is attractive for children’s product manufacturers and businesses alike.
Another industry with a significant focus on children’s products is the apparel and fashion industry. In 2021 alone, Italy’s children’s and junior’s apparel manufacturing industry accounted for a production value of roughly 870 million euros. Italy’s child clothing production value and consumption value were slightly higher in the years before the COVID-19 pandemic. Although the crisis affected many industries in Italy and around the world, the apparel and footwear industry was hit especially hard.
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Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry