App tracking and mobile privacy - Statistics & Facts

Key insights

Number of mobile cyberattacks in December 2022
2.2m
Main factor for trusting a company among U.S. users
“If the company was transparent about how they use my personal data”
Period tracking app collecting the largest amount of data from iOS users as of May 2022
Eve

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Editor’s Picks
Current statistics on this topic

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Mobile and app usage

Mobile security threats

App trackers and privacy

Apple iOS ATT and IDFA

User behavior and opinions

Spotlight: children and mobile privacy

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