LinkedIn generates revenue from three different sources: hiring solutions are the largest contributor to the company’s revenue, followed by advertising and premium subscriptions. LinkedIn’s annual revenue in 2015 amounted to over 2.99 billion U.S. dollars with the majority of revenues being generated through field sales.
Members can utilize the network to research people and companies, to connect with past business associates and colleagues as well as to build new relationships with influencers. In contrast to many other social networks, LinkedIn enables users to see who recently viewed their profile – a feature that most internet users find very helpful in fostering networking contacts.
LinkedIn is a popular tool for online recruiting with a near-universal usage amongst social recruiting channels. According to industry statistics, LinkedIn has the highest utilization rate in successfully placing a candidate.