LinkedIn - Statistics & Facts

LinkedIn is a social networking site for business professionals. With an estimated 610 million self-reported users it is one of the most popular social networks in terms of active users. Available in over 200 countries, the website focuses on business connections and industry contacts for employers and working professionals, allowing companies to present themselves through online pages and for users to find job listings and to enhance their connectedness in their area of expertise.

LinkedIn filed for an initial public offering in January 2011 and made its debut on the stock market four months later on May 19. In December 2016, LinkedIn was acquired by Microsoft for approximately 26.2 billion U.S. dollars, making it Microsoft's most expensive acquisition to date. LinkedIn results were folded into Microsoft's Product Revenue and Service and Other Revenue segment. LinkedIn generates revenue from three different sources: hiring solutions are the largest contributor to the company’s revenue, followed by advertising and premium subscriptions. LinkedIn’s annual segment revenue in 2018 amounted to over 5.26 billion U.S. dollars.

Members can utilize the network to research people and companies, to connect with past business associates and colleagues as well as to build new relationships with influencers. In contrast to many other social networks, LinkedIn enables users to see who recently viewed their profile – a feature that most internet users find very helpful in fostering networking contacts.

LinkedIn is deemed as a very effective tool for online recruiting with a near-universal usage amongst social recruiting channels. According to industry statistics, LinkedIn has the highest utilization rate in successfully placing a candidate.

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "LinkedIn".


Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "LinkedIn" and take you straight to the corresponding statistics.


E-recruiting and marketing

Interesting Statista reports

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