The alcoholic beverage market in Italy includes wine, beer, and spirits, with wine undoubtedly being the leader of the three due to its stance as a staple commodity in Italy and Italian culture. Although Italy is not among the major alcoholic drinks markets worldwide, revenue in the country has shown steady growth in recent years, with a sharp decline in 2020 and 2021 due to the COVID-19 pandemic as Italians tend to be social drinkers overall.
It is evident that wine is the leading alcoholic beverage in Italy, with production by volume and value far exceeding that of beer and spirits. In fact, beer production was about three times lower in terms of volume and five times lower in terms of value, while that of spirits was 31 times lower in terms of volume and 11 times lower in terms of value. The same can be said about the number of operating enterprises, with those producing wine being more than twice as many as those producing beer and more than three times as many as those producing spirits.
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