The leading social media platforms for social commerceSince Meta platforms’ products such as Facebook and Instagram are the most penetrative social media networks among Thai users, it has also dominated the country’s social commerce scene. Besides these platforms, Thais prefer to also engage in chat commerce through LINE, the country’s most popular messaging app. For Facebook and Instagram, Thai consumers usually social buy and social sell directly through their own Facebook page or on community marketplace pages. Sellers also implement live stream selling, blending entertainment and commerce, to create an engaging customer experience.
For messaging platforms such as LINE and Facebook messenger, social buyers primarily find it convenient to connect with social sellers since it is a very personalized communication method. The LINE app has recently launched LINE shopping for users to buy and sell products on the platform, making it highly convenient to purchase and sell products just by dropping a few messages.