Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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Nowadays, the trend of removing additives and even whole food groups from daily meals is gaining market shares around the globe, and this movement is not sparing Spain. The most popular additive-avoiding diet among Spaniards is the low-carb diet, followed by the lactose and gluten-free ones.
Meat is a slightly more complicated issue. Indeed, with a consumption of roughly 40 kilograms per capita, meat is often found on Spanish dinner tables. However, with health and environmental concerns in mind, interest in meat alternatives is growing. For example, the plant-based food market generated almost 450 million euros in 2022.
Price inflation versus food trends: who will come out on top?
Recent years have been marked by a notorious inflation rate worldwide. In the case of Spain, the cost of living has skyrocketed. After the shutting down and reopening of economies generated an imbalance between supply and demand with the COVID-19 pandemic, the consequences of the ongoing war between Russia and Ukraine on the production line are now being felt more than ever. As a result, the economic situation of many countries has worsened within the European Union and worldwide, with prices shooting up and consumers feeling like making food choices to protect the environment and their health is no longer an option. In Spain, two-thirds of consumers experience that the increased cost of living prevents them from living more sustainably for example.
