Generation Z fashion in the United States - statistics & facts

Revenue of the apparel market worldwide by country 2023

Revenue of the apparel market worldwide by country in 2023 (in billion U.S. dollars)

Forecast revenue of the U.S. apparel market from 2018-2028

Forecast revenue of the apparel market in the United States from 2018 to 2028 (in billion U.S. dollars)

U.S. population by generation 2022

Resident population in the United States in 2022, by generation (in millions)

U.S. mean disposable household income 2022, by generation

Mean disposable household income in the United States in 2022, by generation (in U.S. dollars)

Favorite brands among Gen Z consumers in the U.S. 2022

Most popular brands among Generation Z consumers in the United States as of August 2022

Annual expenditure on apparel in the U.S. 2022, by generation

Average annual expenditure on apparel and services by consumers in the United States in 2022, by generation (in U.S. dollars)

Generation Z annual expenditure on apparel in the U.S. 2020-2022, by income

Average annual expenditure on apparel and services by consumers under the age of 25 in the United States from 2020 to 2022, by income (in U.S. dollars)

Average annual U.S. consumer spend on footwear in 2022, by age

Average annual consumer expenditure on footwear in the United States in 2022, by age (in U.S. dollars)

Average annual U.S. consumer spend on men's and boys' clothing in 2022, by age

Average annual consumer expenditure on men's and boys' apparel in the United States in 2022, by age (in U.S. dollars)

Average annual U.S. consumer spend on womenswear in 2022, by age

Average annual consumer expenditure on women's and girls' apparel in the United States in 2022, by age (in U.S. dollars)

Impact of COVID-19 on apparel spending in the United States in 2022, by generation

How coronavirus has impacted the overall clothing and footwear spending habits of consumers in the United States in 2022, by generation

Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022

Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022

Clothing market: Top brands amongst U.S. teens 2023

Top clothing brands amongst teenagers in the United States as of Spring 2023

Teenagers' leading footwear brands in the U.S. 2022

The most popular footwear brands amongst teenagers in the United States in 2022

Women's casual apparel brands gaining popularity Gen Z U.S. 2024

Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024

Men's casual apparel brands gaining popularity U.S. 2024

Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2024

Women's athletic apparel brands gaining popularity U.S. 2024

Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024

Men's athletic apparel brands gaining popularity U.S. 2024

Popularity growth index of leading men's athletic apparel brands among Generation Z in the United States in 2024

Interest in fashion trends among female Gen Z consumers in North America 2021

Which fashion trends interest female Generation Z consumers in the United States and Canada in 2021?

Interest in fashion trends among male Gen Z consumers in North America 2021

Which fashion trends interest male Generation Z consumers in the United States and Canada in 2021?

U.S. consumers considering buying more gender-fluid clothing in 2022, by generation

Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation

U.S. consumers who bought clothing outside their gender identity 2022, by generation

Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation

Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021

Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021

Share of consumers open to buying resale items worldwide as of 2021, by age

Share of consumers willing to buy secondhand apparel worldwide as of 2021, by age

Gen Z fashion looks for the festival season in the U.S. in 2022

Fashion looks which Generation Z festival-goers intend on wearing during the festival season in the United States in 2022

Main color schemes Gen Z consumers are wearing in the U.S. in 2022

Share of Generation Z consumers in the United States wearing selected color schemes in 2022

U.S. Gen Z clothes shopping frequency 2022, by gender

Apparel shopping frequency of Gen Z in the United States in 2022, by gender

The influences on Gen Z and millennials' clothes purchases in Canada & the U.S. 2021

Who or what is most likely to influence the clothing items Gen Z and millennials buy in the U.S and Canada 2021?

Considerations when choosing apparel for Gen Z in the U.S. 2023

Which are the most important aspects for Generation Z in the United States when choosing apparel in 2023?

Primary clothes shopping channel for Gen Z women in the U.S. in 2022, by category

Preferred apparel shopping channel of Generation Z women in the United States in 2022, by category

Primary clothes shopping channel for Gen Z men in the U.S. in 2022, by category

Preferred apparel shopping channel of Generation Z men in the United States in 2022, by category

Gen Z consumers' main means of expression through fashion in the U.S. in 2022

Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United States in 2022