Digital Economy Nordics

This webinar took place in March 2021 and introduced the Nordic states and their digital environment. The speakers shine light on its digital markets – including trends and developments in e-commerce.

About 3 % of all Europeans live in Nordic countries but the GDP per capita is two to three times higher than the European average. This enables the region to create a unique environment for digitization – a key point for digital economy. Lars Suhren, Director B2C Market Outlooks at Statista, and Jaana Kurjenoja, Chief Economist Finnish Commerce Federation, will give insights into the digital economy of Nordic countries.

In the 30-minute webinar topics are covered such as:
• Key economic indicators and the digital environment in Nordic states
• Trends, market size and development of eCommerce
• Key players and consumer behavior

In the end, Jaana Kurjenoja answers the question on the performance of discount store chains during the pandemic.