In this recorded webinar from November 2021, Oliver von Wersch, Partner and Member of the Executive Board at nxt statista, provided interesting insights on "The Future of Data in Digital Advertising".
Digital advertising is currently experiencing an upheaval, triggered by data protection regulations. Oliver von Wersch outlined strategic fields of action that companies being active in digital marketing, might enter. In doing so, he took a deeper look at current and future consumer attitudes and behavior towards advertising.
During the session Oliver von Wersch focused on the following questions:
• What are the current regulatory threads in Digital Advertising?
• What changes will these regulations induce for the usage of personalized data?
• What is an appropriate strategy for companies acting in Digital Marketing to secure the future of data-driven activities?
• Which building blocks in consumer attitudes can be identified towards Digital Advertising?
In the question section at the end of the webinar, Oliver von Wersch answered questions about anonymous users and his opinion on what constitutes real consent.
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