Creative Data Storytelling – in 5 steps to relevant content

In this recorded webinar from May 2022, Sebestian Schurz, Senior Director Statista Content & Information Design, shared interesting insights into the topic of "Creative Data Storytelling".

Data storytelling doesn't have to be rocket science, but there are still some useful lessons to be learned to get good results faster.

In this hands-on guide, Sebastian showed you tips and tricks for the following five possible steps in content creation and distribution:
• Occasion / Positioning
• Topic conception
• Research & Editing
• Design
• Distribution

He thereby focused on how you can identify the right topics for your content marketing, which targe group is best reached with certain content, what criteria and tips you should consider when researching and designing content and how you can distribute the created content.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.