Researcher specializing in the internet and media & advertising industries in Greater China. Before joining Statista, she worked as an online marketer in a renowned real-time mobile ad platform. At Statista, she applies her extensive knowledge to create in-depth reports with well-structured insights on trends such as the Chinese metaverse, live commerce, influencer marketing, eSports, and SVOD. She aims to highlight the current market trends that influence and drive consumer behavior and spending.
Research expert
Lai Lin Thomala

Research expert covering Greater China
Latest publishings
- Internet Number of active WeChat messenger accounts Q1 2015 to Q1 2024
- TV, Video & Film Weekly box office revenue in China June 2025, by movie
- Internet Most-followed Facebook celebrity pages in Hong Kong 2025
- Internet Most-followed Facebook celebrity pages in Taiwan 2025
- Video Gaming & eSports Annual mobile revenue of miHoYo 2016-2025
statistics
Number of monthly active WeChat users from 1st quarter 2015 to 1st quarter 2025 (in millions) Weekly box office revenue of the leading movies in China from June 23 to 29, 2025 (in million yuan) Number of fans of the most popular celebrity Facebook pages in Hong Kong as of June 30, 2025 (in 1,000s) Number of fans of the most popular celebrity Facebook pages in Taiwan as of June 30, 2025 (in millions) Annual mobile revenue generated by miHoYo worldwide from 2016 to 2025 YTD (in million U.S. dollars)
Topics
Statistics and facts about love and sexuality in China Statistics and facts about short-formed video apps and usage in China Statistics and facts about the use of artificial intelligence (AI) in marketing in China Statistics and facts on social advertising and marketing in China Statistics and facts about the Chinese tech giant Baidu Inc.
About

Lai Lin Thomala
Research expert covering Greater China
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