IKEA brand profile in the United States 2023
How high is the brand awareness of IKEA in the United States?
When it comes to furniture online shop users, brand awareness of IKEA is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IKEA in the United States?
In total, 47 percent of U.S. furniture online shop users say they like IKEA. However, in actuality, among the 87 percent of U.S. respondents who know IKEA, 54 percent of people like the brand.
What is the usage share of IKEA in the United States?
All in all, 33 percent of furniture online shop users in the United States use IKEA. That means, of the 87 percent who know the brand, 38 percent use them.
How loyal are the customers of IKEA?
Around 26 percent of furniture online shop users in the United States say they are likely to use IKEA again. Set in relation to the 33 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around IKEA in the United States?
In September 2023, about 33 percent of U.S. furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around IKEA in the United States.
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