Frequency of online purchases during COVID-19 pandemic Indonesia 2020 by gender

Published by Hanadian Nurhayati-Wolff, Oct 19, 2021
According to a survey conducted by Rakuten Insight, 35 percent of females and 32 percent of males stated they purchased online at least several times a month during the COVID-19 pandemic in Indonesia as of May 2020. In contrast, only five percent of female respondents stated they purchased every day online. The same survey shows that Indonesians made more online purchases during the pandemic.

Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender

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Release date

June 2020

Region

Indonesia

Survey time period

May 7 to 30, 2020

Number of respondents

5,132 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: how often do you make online purchases?

The survey was conducted among
2,451 female and 2,681 male respondents

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