Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type
During a survey conducted among marketing leaders at for-profit companies in the United States in early 2024, respondents from corporations offering business-to-business (B2B) products allocated, on average, 9.4 percent of their revenues to marketing activities. Among interviewees from companies providing B2B services, the average share stood at 6.3 percent.Â