depop brand profile in the UK 2023
How high is the brand awareness of depop in the UK?
When it comes to second-hand apparel online shop users, brand awareness of depop is at 57 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is depop in the UK?
In total, 21 percent of UK second-hand apparel online shop users say they like depop. However, in actuality, among the 57 percent of UK respondents who know depop, 37 percent of people like the brand.
What is the usage share of depop in the UK?
All in all, 17 percent of second-hand apparel online shop users in the UK use depop. That means, of the 57 percent who know the brand, 30 percent use them.
How loyal are the customers of depop?
Around 13 percent of second-hand apparel online shop users in the UK say they are likely to use depop again. Set in relation to the 17 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.
What's the buzz around depop in the UK?
In September 2023, about 18 percent of UK second-hand apparel online shop users had heard about depop in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around depop in the UK.
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