eBay brand profile in the UK 2022
How high is the brand awareness of eBay in the UK?
When it comes to second-hand apparel online shop users, brand awareness of eBay is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in the UK?
In total, 72% of UK second-hand apparel online shop users say they like eBay. However, in actuality, among the 96% of UK respondents who know eBay, 75% of people like the brand.
What is the usage share of eBay in the UK?
All in all, 70% of second-hand apparel online shop users in the UK use eBay. That means, of the 96% who know the brand, 73% use them.
How loyal are the customers of eBay?
Around 64% of second-hand apparel online shop users in the UK say they are likely to use eBay again. Set in relation to the 70% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around eBay in the UK?
In July 2022, about 54% of UK second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 56%, meaning at the time of the survey there's considerable buzz around eBay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of eBay is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in the UK?
In total, 72% of UK second-hand apparel online shop users say they like eBay. However, in actuality, among the 96% of UK respondents who know eBay, 75% of people like the brand.
What is the usage share of eBay in the UK?
All in all, 70% of second-hand apparel online shop users in the UK use eBay. That means, of the 96% who know the brand, 73% use them.
How loyal are the customers of eBay?
Around 64% of second-hand apparel online shop users in the UK say they are likely to use eBay again. Set in relation to the 70% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around eBay in the UK?
In July 2022, about 54% of UK second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 56%, meaning at the time of the survey there's considerable buzz around eBay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
