Largest podcast advertisers in the U.S. Q1 2024
podcast ad spend in the U.S. was estimated at 1.73 billion U.S. dollars. Podcast ad spending in the U.S. is expected to continue to grow, with expenditures projected to surpass 2.5 billion dollars by 2024.
In the first quarter of 2024, BetterHelp was the leading podcast advertiser in the United States. Its podcast ad spending for the quarter stood at 24.6 million U.S. dollars, while that of Amazon stood at 15.6 million. The total 2022